Brightpoint Launches Business-to-Business E-Commerce Applications
INDIANAPOLIS--(BUSINESS WIRE)--Sept. 22, 1999--Brightpoint, Inc. (NASDAQ:CELL - news) has recently introduced e-commerce applications in several of its locations worldwide. Web order entry systems have been developed and are currently operational in Sweden, United Arab Emirates and in the United States. The e-commerce applications are designed to enhance the efficiency of the ordering and fulfillment processes for Brightpoint's business-to-business customers.
In Sweden, registered customers can log onto the website at brightpoint.se (entire site in Swedish). Using this application, Brightpoint is able to offer customized promotions, designed specifically for its customers based on their unique characteristics. Customers are able to place orders from Brightpoint Sweden's entire range of products such as handsets, accessories and prepaid SIM cards. The order is sent to Brightpoint Sweden where it is handled immediately and the customer receives an order and shipping confirmation via email. Registered users may retrieve information about products, current price lists and weekly newsletters. Services such as a discussion forum and a price calculation tool will also be available.
In the United States, Brightpoint developed a web order entry system and which is currently in use for one of Brightpoint's integrated logistics services customer's Indirect Channel. This web order entry system allows these dealers and agents to place orders for handsets and accessories from Brightpoint completely through this web-based system. It is currently anticipated that this web order entry system will be expanded to allow Brightpoint's dealer agent customers to use this system by November. The website can be found at brightpoint.com.
Brightpoint's Middle East operations located in Dubai, United Arab Emirates, is currently offering its customers a web-based order entry system. Through this business-to-business website, www.brightpointme.com, registered customers can place orders through the system and receive confirmation of shipment.
Brightpoint, Inc. is a leading provider of innovative services to network operators and equipment manufacturers in the global wireless telecommunications industry. Brightpoint strives to enhance the success of its customers through the specialized and focused provision of efficient and effective solutions for their mission critical business requirements. The Company's innovative services include inventory management, prepaid solutions, custom packaging and other outsourced services. Additional information about the Company can be found on its website at www.brightpoint.com or by calling its toll-free Investor Relations Information line at 877-IIR-CELL (877-447-2355).
''Forward-looking statements'' as defined in the Private Securities Litigation Reform Act of 1995 may be included in this news release. A variety of factors could cause the Company's actual results to differ from the reported results expressed in such forward-looking statements. Investors are referred to the Company's Cautionary Statements (Exhibit 99 to the Company's most recent Form 10-Q), which statements are incorporated into this news release by reference.
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Contact:
Brightpoint, Inc., Indianapolis, Indiana
Phillip A. Bounsall, 317/297-6100 |
