Robert, I agree with you. I remain in the stock because I am optimistic longer term that this company might be a shooting star, and have in my pea brain consigned SONO and the money I have tied up in it to a mattress for a few years. The fact that it is completely focussed on this one product is one reason for cautious optimism about how the roll-out will go. They have also signed up some serious distributors, from what I can see, and the manufacturing will done by ATL, which as we know has extensive experience make ultrasound equipment. The company itself will focus on marketing, training, and designing new product, as well as glitch damage control. That seems to me to be a nice position for a new company like this one to be in. If the feedback they get says, e.g., hey the screen is too small (as some people on the Yahoo board have claimed), they can focus on fixing it. I'm betting that they are listeners/hearers. They don't act, from what I can see, like arrogant know-it-alls who pretend that they market should bow to them.
I don't, as I have often said, pretend to know if this stock will fly like an I-nut after their pdt launch, or fizzle like a more normal stock. I want to have some position just in case it soars. If I get lucky, it'll retreat back into the teens, where I can pick up some more. I'm fortunate enough that I don't need the cash right now.
But, certainly, I see your point, it is tempting to take some profits. The stock has been a pretty spectacular performer by most standards. I guess I think that this is just a warmup for things to come in the ripeness of time.
Best, Sam |