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To: steve harmon - analyst who wrote (2772)	9/22/1999 12:24:00 PM
From: art slott	Read Replies (3) of 4337

Steve, your favorable comments on CNN Money Talk regarding Actv and the T/LMGa connection(John Malone) were on the mark. Here we have an AT&T exec extolling Actv's targeted ads and interactive advertisings importance in AT&T's strategy. ACTV Inc., based in Manhattan, plans to launch a $9.95 monthly service in Dallas that, among other features, will allow viewers to choose camera angles during baseball games on TV and to tell car advertisers like Toyota which model they would like to see in commercials. "You can target ads to customers based on who they are and what they want," said Priddy, the AT&T executive, adding that interactive advertising is an important part of the company's strategy. ragingbull.com

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