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Technology Stocks : IATV-ACTV Digital Convergence Software-HyperTV
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To: art slott who wrote (6677)9/22/1999 12:52:00 PM
From: art slott  Read Replies (2) of 13157
 
Here's why Interactive advertising is an important part of AT&T's strategy.

Benefits to the Cable Operators:
 Incremental revenue opportunity with same inventory of availability ad space
 Additional revenue per interactive spot
 Revenue potential from sales lead generation
 Digital ad insertion on the regional and local basis (see below)

Again, we are very excited about the ACTV/Showtime agreement, and believe that this is just the first of many HyperTV-enable convergent programming events to be announced and rolled-out this year. We think that this announcement, and anticipated future announcement of events, will focus investor attention back onto ACTV and encourage new institutional participation from those that have awaited launching of ACTV-enhanced programming.
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