September 23, 1999 08:17
DLJdirect Announces DLJdirect Anywhere Wireless Services;
Only Online Brokerage to Offer Mobile Investing System At No
Charge to Its Customers
JERSEY CITY, N.J.--(BUSINESS WIRE)--Sept. 22, 1999 - DLJdirect Inc. (NYSE:DIR), the online brokerage service of Donaldson, Lufkin & Jenrette, Inc. (NYSE:DLJ), announced the introduction of
DLJdirect Anywhere Wireless Services(SM), a customizable, integrated mobile investing system designed for active self-directed investors. DLJdirect is the only online brokerage firm offering wireless
mobile investing at no charge to its customers.
DLJdirect Anywhere Wireless Services gives investors access to:
-- Trading
-- Quotes and News
-- Price and News Alerts!
-- Account Management
-- Order Status
DLJdirect CEO Blake Darcy said, "DLJdirect Anywhere Wireless Services equips our online investors with yet another powerful investment tool designed to provide convenient, secure access to real-time news, quotes and trading when on the go, anywhere, anytime. No other online brokerage offers such a broad spectrum of features on such a wide range of platforms."
DLJdirect clients may access DLJdirect Anywhere Wireless Services through Palm(TM) connected organizers, Windows(R) CE handheld PCs, Digital/PCS cell phones and pagers - free of charge. The same low DLJdirect commissions apply whether accessing an account through a wireless device, the Internet, DLJdirect MarketSpeed(TM) investing software, AOL, touch-tone telephone, or by contacting an Investor Services Representative. Wireless access providers may apply fees and investors must pay for their own wireless device.
In addition to its trading capabilities, the new DLJdirect Anywhere Wireless Service is fully customizable, alerting users when specific securities or market indices rise or fall by a percentage or point limit set by the user. The service also provides market summaries that feature volume leaders and top percent and dollar gainers and losers for NASDAQ, AMEX, and the NYSE.
DLJdirect SFG Securities Inc., a joint venture between DLJdirect and The Sumitomo Financial Group, will also be launching a personal digital assistant, Mobile Trading Zaurus(TM), which will serve the
joint venture's Japanese account holders.
DLJdirect is one of America's premier online brokerage firms. Established in 1988, DLJdirect offers a broad range of investment products and services to sophisticated, self-directed investors. DLJdirect has more than 650,000 customer accounts representing over $13 billion in assets. DLJdirect common stock trades on the New York Stock Exchange under the ticker symbol "DIR." For more information
on DLJdirect, refer to the company's World Wide Web site at www.DLJdirect.com.
Donaldson, Lufkin & Jenrette is a leading integrated investment and merchant bank serving institutional, corporate, government, and individual clients. DLJ's businesses include: securities
underwriting; sales and trading; investment and merchant banking; financial advisory services;
investment research; venture capital; correspondent brokerage services; online, interactive brokerage
services; and asset management. Founded in 1959 and headquartered in New York City, DLJ
employs approximately 9,100 people worldwide and maintains offices in 13 cities in the United States
and 13 cities in Europe, Latin America, and Asia. The company has two classes of common stock trading on the New York Stock Exchange. Shares trading under the ticker symbol "DLJ" represent Donaldson, Lufkin & Jenrette, Inc. Shares trading under the ticker symbol "DIR" track the
performance of DLJdirect, Inc., its online brokerage business. For more information on Donaldson,
Lufkin & Jenrette, refer to the company's World Wide Web site at www.dlj.com. The firm's world
headquarters are located at 277 Park Avenue, New York, NY 10172; telephone number (212)
892-3000.
CONTACT: Press: or Investors:
DLJdirect Inc. Donaldson, Lufkin & Jenrette
Linda Finnerty Kevin Zuccala
lfinnerty@dljdirect.com ir@dlj.com
201/308-3187 212/892-4693 |
