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Thursday September 23, 10:50 am Eastern Time
Company Press Release
SOURCE: Wit Capital
Wit Capital Internet Analyst Bob Parija Initiates Coverage on MyPoints with a BUY Rating
NEW YORK, Sept. 23 /PRNewswire/ -- This release has been issued by Wit Capital Corporation, a registered broker-dealer and member of National Association of Securities Dealers, CRD number 41499, and SIPC.
Wit Capital Research Analyst Bob Parija today initiated coverage on MyPoints (Nasdaq: MYPT - news) with a BUY rating. MyPoints is an e-marketer that combines online direct marketing with loyalty/rewards programs. Through various MyPoints branded, co-branded, and licensed services, consumers receive rewards from responding to relevant offers while businesses gain key customer acquisition and retention tools.
''The power of the MyPoints model is its large and growing database of 3 million+ membership profiles.'' Parija indicates that MyPoints provides some of the deepest demographic and transactional profiles within the online marketing industry. ''By effectively employing this information, the company is able to provide direct marketing campaigns that are highly personalized, garnering response rates well above the industry norm for both online and offline players. There is significant value for members looking for relevant offers and for advertisers and reward providers looking to attract and retain customers. Ultimately, we believe the breadth and depth of the MyPoints database gives the company a considerable head start over its competition.''
Wit Capital (Nasdaq: WITC - news), was founded in 1996 as the first online investment banking firm. With offices in New York and San Francisco, Wit Capital is an issuer-driven, Internet-centric company that offers a rapidly expanding array of investment banking services, including underwriting for public offerings, private equity services, strategic advisory, and institutional quality research. Wit Capital also offers individual investors online brokerage services which include access to IPO's and other securities offerings.
This report and others are available at witcapital.com.
This release has been issued by Wit Capital Corporation a registered broker-dealer and member of NASD and SIPC.
SOURCE: Wit Capital
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