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News October 22, 09:00 Eastern Time
U.S. Home & Garden Chooses OpenSite for Private Online Auction
SAN FRANCISCO, Sep 22, 1999 (BUSINESS WIRE) -- U.S. Home & Garden Inc. (NASDAQ: USHG) today announced that E*Garden, its lawn and garden website, will use OpenSite Technologies' Concierge service to power its private business-to-business online auction.
The auction will open in October to growers, landscapers, garden centers, manufacturers, and other garden-product businesses at www.egardenwholesale.com. The site will specifically prohibit consumer transactions.
With this new auction, USHG can create a unique exchange forum for the lawn and garden industry, making it easier to sell excess inventory, introduce new products, broaden their customer base, and create a community of qualified customers. USHG will work with garden-product businesses like Germania Seeds, to generate inventory for the auction. USHG will also provide a non auction business-to-business site to facilitate transactions in the ordinary course of business.
"Using OpenSite's Concierge service, we can create a sales channel that simply does not exist for this industry today," said Linda Parks Watson, president of E*Garden. "Auctions should be especially attractive for our project-oriented and time-sensitive customers, such as nurseries, garden centers, and landscape contractors. In addition, we hope to extend brand awareness for E*Garden, increase our customer acquisition and retention, obtain additional registration and purchasing information, and optimize inventory management."
OpenSite's Concierge service is an outsourced auction solution, letting USHG establish an online auction quickly and cost-effectively. Using Concierge, USHG will establish a branded, sophisticated, fully functional auction that integrates seamlessly into the E*Garden website, which will also offer a fixed-price wholesale goods. OpenSite will provide setup, site design, software, hosting, and auction maintenance during the first six months of operations, thereafter E*Garden intends to have all operation of the auction site brought in house.
"U.S. Home & Garden is taking a lead in its industry," said Kip Frey, Opensite president and CEO. "By creating this new business-to-business auction, the company can greatly expand its business opportunities by creating and opening new channels of distribution that up to now have not been available to commercial users, businesses and manufacturers."
U.S. Home & Garden Inc. is a leading manufacturer and marketer of a broad range of consumer lawn and garden products including weed preventative landscape fabrics, weed trimmer replacement heads, fertilizer spikes, decorative landscape edging, shade cloth and root feeders which are sold under various recognized brand names including Weedblock(R) , Jobe's(R), Weed Wizard(TM), Emerald Edge(R), Shade Fabric(TM) Ross(R), and Tensar(R). The Company markets its products through most large national home improvement and mass merchant retailers.
To learn more about U.S. Home & Garden Inc. business, visit its website at www.easygardener.com/ushg.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Certain statements contained in this press release that are not historical facts are forward looking statements that involve a number of known and unknown risks, uncertainties and other factors that could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievement expressed or implied by such forward looking statements. These risks and uncertainties include, but are not limited to, statements involving the ability of the Company to successfully integrate any future businesses or product lines acquired into existing operations, the Company's growth strategy, customer concentration, outstanding indebtedness, dependence on weather conditions, seasonality, expansion, and other activities of competitors, changes in federal or state environmental laws and the administration of such laws, protection of trademarks and other proprietary rights, the general condition of the economy, uncertainty relating to the Company's Year 2000 compliance efforts and the possible failure of key suppliers and customers to be Year 2000 compliant, and other risks detailed in the Company's Securities and Exchange Commission filings. The words "anticipate" and "intend" and similar expressions identify forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements which speak only as of the date the statement was made.
Editor's Note: the character between the E and the G in E*Garden is an asterisk, and may not show up on certain databases.
Copyright (C) 1999 Business Wire. All rights reserved.
Distributed via COMTEX. CONTACT: U. S. Home & Garden Inc. Robert L. Kassel, President, 415/616-8111 or Cameron Associates Kevin McGrath, 212/245-8800 WEB PAGE: businesswire.com GEOGRAPHY: CALIFORNIA NEW YORK GEORGIA INDUSTRY CODE: INTERACTIVE/MULTIMEDIA/INTERNET COMED COMPUTERS/ELECTRONICS CHEMICALS/PLASTICS ENVIRONMENT ENMED RETAIL
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