Lycos to Pay Its Home-Page Customers for Number of Visitors
Bloomberg News
September 26, 1999, 9:09 p.m. PT
Waltham, Massachusetts, Sept. 27 -- Lycos Inc., the No. 3
online search service, said it will pay people with free Internet
home pages on its Tripod Web site if they can attract a certain
number of visitors each day, a bid to increase users.
Every time someone accesses a Tripod-based home page, an
advertisement is flashed to the user. Lycos sells that space to
advertisers. People with Tripod home pages that lure enough
visitors to flash 100 online ads a day will be paid a 50 cents
for each 1,000 ads displayed on their page.
Waltham, Massachusetts-based Lycos has sought to increase
its traffic, or the number of people who visit its sites, so that
it can gain more revenue and compete better with No. 1 Internet
search service Yahoo! Inc. Tripod, which Lycos bought in early
1998, competes with Yahoo's GeoCities unit, which also lets
people set up free Web home pages.
Tripod users whose home pages create at least 1,000 ads a
day will be paid $1 for every 1,000 advertisements. Lycos said
the smallest check it will write is for $25, so Lycos tallies
home-page users' visits and subsequent payments until it reaches
$25.
Lycos last month said it would pay a referral fee to other
Web sites that bring people to Lycos as a way to boost users and
advertising revenue.
Tripod has more than four million members, while GeoCities
had 4.2 million users in May.
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