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Technology Stocks : Novell (NOVL) dirt cheap, good buy?
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To: Scott C. Lemon who wrote (28282)9/27/1999 11:07:00 AM
From: ToySoldier  Read Replies (1) of 42771
 
I dont think I have that much influence anyway Scott but its too late - I already suggested to them that they should change their name. I dont think it would be possible now anyway as likely thousands have already signed up for the service.

It is a good first try for the team. I think they should have spent more time researching how the other freemail systems operate though. It looks like a lot of basics are missing or not Internet ergonomic. I know it time they will clean it up, but the our suggestions might help them point out the larger weaknesses.

I agree with you that the Utah boys and girls are too innocent to have realized the gutter connotation that the name implies. But also, the name is a bit off the mark and it also potentially stovepipes their email service because of the term "BOX" - meaning mailbox. It is possible that this email community can possibly be expanded or even tied into other NDS-Enabled services. The name would then not reflect these new services.

As they say: THERE IS A LOT IN A NAME!

I am one who believes the name is a critical marketing factor. NOVL hit the mark dead-on with "Digital-Me"!!! That is an incredible name with so much future potential and no incorrect or gutter connotations. MYREALBOX - just too much wrong with that name Scott. Its best they change it now if they can. They may pay the political/marketing price later if this service catches on like fire - as I suspect it will.

Just my thoughts.

Toy
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