BigStar.com and America Online Announce New Agreement
BigStar.com to Have Prominent Placement in New Shop@AOL Marketplace
NEW YORK--(BUSINESS WIRE)--Sept. 27, 1999-- BigStar Entertainment Inc. (Nasdaq: BGST - news), which operates www.BigStar.com, the leading online movie superstore, today announced a marketing alliance with America Online (NYSE: AOL - news), the world's leading interactive services company.
Under the agreement, BigStar.com will receive Gold tenancy in the Music and Video department and Silver tenancy in the Home Theater department of Shop@AOL, America Online's new comprehensive e-commerce destination. By going to AOL Keyword ``BigStar', AOL members will be able to access BigStar.com's broad selection of videos, DVDs, and laserdiscs.
David Friedensohn, CEO of BigStar Entertainment, said: ``We are happy to announce this relationship between the number one online service, AOL, and the number one filmed entertainment e-commerce site, BigStar.com. We are proud to have AOL as a new marketing partner.'
``This agreement brings BigStar.com's great selection of film titles to the biggest audience in cyberspace,' said Gregory Shove, AOL's Vice President for Interactive Marketing. ``Like BigStar.com, we're always looking for more ways to make online shopping easier and more convenient.' |
