Big news for a Dead Thread! BEAS refocuses....toward the Internet!!!
dailynews.yahoo.com
Monday September 27 05:58 PM EDT
BEA Targets E-Commerce
Deborah Gage, ZDNet
BEA Systems Inc. on Tuesday will launch a new corporate logo, a new
Web site, and a $20 million advertising campaign to rebrand itself as an
e-commerce transactions company.
Known now as a middleware company, BEA will also build up its indirect channels, striking
partnerships with resellers to bring "e-solutions" to small and medium businesses, says CEO
Bill Coleman.
A year ago, BEA acquired WebLogic, which makes a family of Java-based application servers.
Coleman said that until last year BEA assumed that Microsoft Corp. would own the low and
medium ends of the market with its Windows NT/Component Object Model (COM) strategy.
"What's happening is that the environment has opened up and it is all based on non-Microsoft
standards," Coleman claims. "The browser, HTML, CGI, and XML are handling the client, and the
back-end is server-based applications that are all being built on enterprise Java. Microsoft
has no product built on enterprise Java. It opens up the market from top to bottom. We have
increasing demand and a huge number of leads we can't get to."
BEA is targeting IBM as the company to beat for providing end-to-end e-commerce solutions
and will provide more details of its channel strategy in November. BEA earlier this year
struck a partnership with Hewlett-Packard Co. and promises other partnerships with systems
and tools vendors and with systems integrators.
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Currently the company has three product lines--WebLogic server products, eLink products for
enterprise application integration, and an eSolutions component line--in addition to the
Tuxedo transaction processing middleware it bought from Novell Inc. in 1996.
BEA will offer resellers "e-solution component kits to bring up customers in days rather than
weeks or months," Coleman said.
Good News!!!!
We fly tomorrow!
Ben |
