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Non-Tech : E*Trade (NYSE:ET)
ET 16.44+1.0%3:59 PM EST

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To: Kumar Nathan who wrote (8617)9/27/1999 11:31:00 PM
From: Spytrdr  Read Replies (2) of 13953
 
this is all i could find:

Salomon Smith & Wesson PT Barnum report:
:-)

1. "We believe that the online financial services industry should continue to experience robust growth over the next several years. We view E*TRADE as the best positioned firm the sector, building the richest package of product offerings in the industry."

2. "E*TRADE is the 5th largest online broker in terms of assets under administration, 3rd largest in terms of active accounts, and 2nd largest in terms of number of trades processed. E*TRADE plans on becoming the largest online pure-play provider of a wide variety of financial services. We believe that the online financial services market will continue to experience robust growth over the next several years, and that E*TRADE will be at the forefront of this development. We consider E*TRADE to have the strongest brand identity of the online pure-plays, and believe that it will be successful in leveraging that brand across a broader range of sectors than just online trading."

3. "Following its acqusition of Telebank, we view E*TRADE as the front-runner in the race to provide a single credible online financial transaction account that will ultimately provide customers with trading, banking, advice, revolving credit, purchase lending, and a host of other financial services."

4. "E*TRADE is the third largest onling broker in terms of number of accounts (behind Schwab and Fidelity), but the most heavily-visited online investing site. In 1996, E*TRADE began internet trading, brought its back office functions in-house, and went public. It relaunched a new and improved "Destination E*TRADE" web site roughly a year ago, and continues to add features, products, and services as a constantly evolving leader in the online financial marketplace. As of June 30, 1999, E*TRADE had over 1.2 million active accounts, representing $26B in assets, and processes over 80,000 transactions per day."

5. In our opinion, the highly fragmented state of the industry is only temporary as online brokers must either build critical mass (scale) and/or a defensible brand, be acquired, or fail. We believe that 2000 will be a critical year in the industry's development, staring to separate those companies that will be long term survivors."
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