HANOVER DIRECT SUBSIDIARY, KEYSTONE FULFILLMENT CONTRACTS WITH FOGDOG SPORTS BUSINESS AND HIGH TECH EDITORS WEEHAWKEN, N.J.,--(BUSINESS WIRE)--SEPT. 28, 1999--HANOVER DIRECT, INC. (AMEX:HNV)
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WEEHAWKEN, N.J.,--(BUSINESS WIRE)--Sept. 28, 1999--Hanover
Direct, Inc. (AMEX:HNV.A) announced today that Fogdog Sports has
contracted with Keystone Fulfillment, the Company's one-stop
e-commerce services provider, to be a primary provider of
fulfillment services for www.fogdog.com. Launched in June 1998,
www.fogdog.com is a leading sporting goods store on the Internet.
Under the terms of the agreement, Keystone will provide a
comprehensive range of services including storage, fulfillment and
distribution. Fogdog Sports will utilize Keystone's 276,000
square-foot state-of-the-art warehouse facility in Hanover, PA to
retain all inventories under one roof, process orders quickly and
coordinate shipping more efficiently.
Fogdog Sports (http://www.fogdog.com) is a leading online
retailer of sporting goods. It offers an extensive selection of
sporting goods online, with up to 60,000 distinct stock keeping units
representing more than 500 brands in all major sports categories. With
detailed product information, expert advice, easy navigation and
superior customer service, Fogdog Sports makes it easy to buy the
right products at competitive prices. Online shoppers at Fogdog Sports
enter a specialty store environment where they can shop by brand,
product category or keyword search and select from top brands,
including Nike, Callaway, Mizuno, Rawlings, Easton, Wilson, Moving
Comfort, Champion and The North Face.
"We welcome Fogdog Sports to our client portfolio at Keystone. It
is yet another demonstration of Keystone's aggressive role in
positioning itself to become a market leader in e-commerce outsourcing
services by targeting clients who are leaders within their niches,"
stated Rakesh K. Kaul, President and CEO of Hanover Direct, Inc.
"Our agreement with Fogdog Sports demonstrates the range
fulfillment services Keystone can provide to companies that have a
large number of stock keeping units that cross multiple product
categories. The flexibility, scalability and expandability afforded by
our multi-title, multi-channel 'plug-and-play' platform has been
designed to provide the consistent level of service its customers
expect. Furthermore, our experience in handling a variety of different
product categories such as equipment, apparel and collectibles gives
us a clear advantage as we respond to customer requests," stated
Richard M. Metzler, President of Keystone Fulfillment.
Keystone, launched last year, provides easy-to-install e-commerce
marketing solutions services to companies wanting to enter into this
channel of distribution. Its unique multi-title, multi-brand systems
platform has the versatility and flexibility to handle a wide range of
product categories in a 24/7 service mode. Its roster currently
includes: The National Geographic Society; United Retail Group;
www.mercata.com, recently launched by Mercata, Inc., a privately held
company with funding from Vulcan Ventures, Inc.; KBkids.com, a new
internet joint venture between BrainPlay.com and Consolidated Stores
Corporation; and The Dress Barn, Inc., a national chain of women's
fashion specialty retail stores now entering new direct marketing
channels of distribution. Keystone is also the third party fulfillment
services vendor Excite exclusively promotes to others wanting to
participate in its shopping channel.
Keystone is also able to provide `front-end' logistical services
required by e-commerce companies such as telemarketing, order
processing, credit card transaction processing, customer database
management and systems programming and interface support plus a
comprehensive range of fulfillment, order management, inventory
control and web marketing. It can provide new Internet players with
virtually every resource they need, from web site creation to creative
marketing to promotional/catalog development to structured financing,
to be successful e-commerce entrepreneurs. Through its association
with the Hanover Direct portfolio of catalogs and associated web
sites, as well as a growing roster of third-party clients, Keystone
has obtained expertise in a broad range of product categories such as
home fashions and home improvements, men's and women's apparel, and
gifts.
Hanover Direct, Inc. (AMEX:HNV.A), and its business units, provide
quality, branded merchandise through a portfolio of catalogs and
e-commerce platforms to consumers, as well as a comprehensive range of
Internet, e-commerce, and fulfillment services to businesses. The
brand marketing division is comprised of the Company's catalog and
e-commerce web site portfolio of home fashions, apparel and gift
brands, including Domestications, The Company Store, Colonial Garden
Kitchens, Kitchen & Home, Improvements, The Safety Zone, Silhouettes,
International Male, Austad's, Undergear, and Gump's By Mail. The
Company also owns Gump's, a retail store based in San Francisco. Each
brand can be accessed on the Internet individually by name. The web
services division is comprised of the Company's Internet marketing
services group, systems platform, fulfillment and telemarketing and
third party fulfillment service vendor, Keystone Fulfillment
(www.keystonefulfillment.com). Information on Hanover Direct,
including each of its divisions, can be accessed on the Internet at
www.hanoverdirect.com.
--30--pm/ny*
CONTACT: Hanover Direct, Inc.
Brian C. Harriss, Sr. VP - Chief Financial Officer
201/272-3224
or
AGG International, Public Relations
Paula Zwerdling, Managing Director
212/869-8230
paula@aggintl.com
KEYWORD: NEW JERSEY
INDUSTRY KEYWORD: INTERACTIVE/MULTIMEDIA/INTERNET COMED
COMPUTERS/ELECTRONICS RETAIL
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