They just released the the news and boy, does it read well. This should really boost our stock. Looking forward to the public's reaction to this:
BEA Reintroduces Itself as The
E-Commerce Transactions Company
$20-Million Branding Campaign Highlights BEA's Role in Helping Businesses Meet
The Expectations of the World's Most Demanding Customer - the E-generation
SAN JOSE, Calif., Sept. 28 /PRNewswire/ -- BEA Systems, Inc., (Nasdaq: BEAS - news) today reintroduced itself
as The E-Commerce Transactions Company(TM). Known as a world leader in mission-critical Web and transaction
middleware solutions, BEA is enlarging its focus to help businesses of all sizes create e-business applications that meet
the expectations of the ``E-generation' -- the more than 200 million on-line customers who shop, bank, chat, trade
stock, even date, using the Web.
To communicate its strategy and raise its profile, BEA plans to spend more than $20 million on a major branding
campaign that touches nearly every aspect of the company's image. The campaign begins today with a bold,
contemporary new corporate logo and revamped Web site (www.beasys.com), and will continue in a few weeks with
an extensive and long-term advertising campaign in major business and trade publications worldwide. BEA will also
run an online marketing campaign in parallel, advertising on major news Web sites and portals, and will take the
campaign to the streets with billboard advertising in Silicon Valley, Boston, Chicago, Dallas, and New York.
``Transactions drive e-commerce, and BEA knows transactions better than anyone,' said Bill Coleman, chairman and
CEO of BEA Systems, Inc. ``Our reputation has been built by providing highly robust and reliable transaction
management and application server software. More than half of our customer base is using BEA software to get their
e-commerce initiatives to market faster and run them reliably, every minute of every day. Our e-commerce customers,
including Amazon.com, E*TRADE, Federal Express, and Schwab recognize that they're catering to customers -- from
purchasing agents to home users -- who demand that their sites always be available -- customers who have zero
tolerance for delays and errors in doing business on the Web. But, to date, no one has properly underscored their
importance to business or characterized who these people are, so we gave them a name -- the E-generation.'
The Great Expectations of the E-generation
The E-generation is the community of relentlessly interacting people who buy, sell, trade, auction, bank, manage
supply chains, seek dates, send hundreds of billions of emails each year, make travel arrangements, congregate in
chatrooms, download entertainment, search for information of all types, compare products over the Web, and engage in
every activity possible in cyberspace. For the E-generation, the Net has become not just a commercial powerhouse but
an integral part of their day-to-day lives.
Meeting their needs is not easy. The E-generation -- whether it's consumers or the businesses providing services to
them and to other businesses -- demands total control, unlimited availability, 24x7 access to convenient self-service,
personalized experiences, custom orders, real-time order tracking, and rapid delivery. The E-generation has zero
tolerance for slowness, downtime, errors, and Web sites that are static, unreliable, and unresponsive. And if one
e-business doesn't give them what they want, another who will is only a mouse click away.
``Because of its rapidly increasing size, the E-generation represents a tremendous opportunity for business,' Coleman
said. ``Because of its rapidly increasing power and its sky-high expectations, meeting the demands of the E-generation
also represents a tremendous challenge for the IT community. And the flashpoint of that challenge is the transaction.
BEA believes that, as The E-commerce Transactions Company, we are best suited to help our customers meet that
challenge.'
Transactions: More Than Just Clicking the 'Buy' Button
Transactions include a wide range of informational as well as financial business interactions. They extend from the
personalized Web pages that application servers build on the fly for each customer, to the back-end databases that log
and track customers' orders, to the transaction chains that enable those orders to be fulfilled. BEA is The E-commerce
Transactions Company that helps ensure flawless transactions, as well as smooth and seamless management of
business-to-business transaction chains, no matter how complex, so that companies can sustain a thriving e-business
with a reputation for maximum performance and continuous availability.
BEA's End-to-End E-Commerce Transaction Solution
``BEA TUXEDO and BEA WebLogic provide a highly reliable, market-leading transaction processing monitor and
Web application server,' said Coleman. ``But transactions are not restricted to the middle tier. The need for
transactional reliability extends from the Web pages and services with which customers interact, to the back-end
systems that do the heavy lifting behind the scenes. BEA recognizes that the chain of applications that enables
end-to-end e-commerce is only as strong as its weakest link. That is why, when we founded BEA in 1995, we had our
sights set beyond middleware. Our goal was to provide a complete infrastructure for building and deploying the
transactional applications that drive our customers' businesses. In the past four years, we've been acquiring,
partnering, and building the pieces to support reliable e-commerce transactions from start to finish, and we now offer a
complete, end-to-end e-commerce solution.'
BEA's e-commerce transaction platform includes:
-- Comprehensive e-commerce application servers, BEA TUXEDO and BEA
WebLogic, for rapidly building, deploying, and managing e-commerce
applications;
-- Reusable components that enable business logic to be snapped together
into applications within a matter of weeks;
-- BEA eLink for integrating new Web applications in real time with
back-office systems and with other businesses across the Web; and
-- A wide range of education, customer support, and professional services
to help companies -- large and small -- get e-commerce initiatives
off the ground and up on the Web.
BEA's complete suite of software and service solutions helps turn brick-and-mortar businesses into e-businesses
quickly. And BEA's end-to-end e-commerce transaction solutions have been tested in the most challenging
circumstances and proven to work, without fail, every second -- for the many thousands of transactions they process
during the only second the customer cares about.
BEA Systems, Inc.
BEA Systems, Inc. is The E-Commerce Transactions Company powering many of the world's most innovative
companies that serve the ``E-generation,' companies such as Amazon.com, Federal Express, E*TRADE, United
Airlines, DIRECTV, Qwest, Nokia, and Kaiser-Permanente. The E-generation relies on the Web to conduct their
everyday business, demanding richer, more personalized experiences and the guarantee that your Web site is always
available -- every minute of every day. BEA's award-winning e-commerce transaction platform, coupled with BEA
consulting, education, and support services, helps companies launch reliable e-commerce initiatives quickly. BEA
solutions help companies of all sizes build e-commerce infrastructures that leverage existing investments and provide
the foundation for running a successful integrated e-business for the E-generation. BEA has 52 offices in 24 countries,
is headquartered in San Jose, Calif, and is on the Web at www.beasys.com.
Legal Notice Regarding Forward-Looking Statements
Statements in this document which are not purely historical are forward-looking statements, including any statements
regarding beliefs, plans, expectations or intentions regarding the future. Forward-looking statements in this release
include statements regarding future activities related to BEA's new advertising campaign, the increase in size of the
E-generation and the opportunity the E-generation presents for business. It is important to note that actual outcomes
could differ materially from those in such forward-looking statements. Factors that could cause actual results to differ
materially include risks and uncertainties such as: adverse changes in the market conditions for e-commerce and
enterprise software systems and any decline in the growth in the use of the Internet by consumers and businesses,
particularly with respect to conducting business transactions. Readers should also refer to the risk disclosures outlined
in BEA's annual report on Form 10-K for the fiscal year 1999 and BEA's quarterly reports on Form 10-Q filed from
time-to-time with the SEC.
NOTE: BEA, TUXEDO, and WebLogic are registered trademarks of BEA Systems, Inc. eLink and The E-Commerce
Transactions Company are trademarks of BEA Systems, Inc. All other company and product names may be trademarks
of the company with which they are associated.
SOURCE: BEA Systems Inc. |
