News September 29, 1999 08:17
Ashford.com Offers Best-in-Industry Customer Protection Policy; New Ashford.com Protection Plus Policy Provides Two-Year Extended Warranties, 60-Day Money-Back Guarantee and Special Certificates for New Watches, Setting New Standard for Industry
HOUSTON, Sept. 29 /PRNewswire/ -- Ashford.com, (Nasdaq: ASFD) an Internet retailer of luxury and premium products, today announced an industry-leading customer protection policy on new watches. The Ashford.com Protection Plus(TM) policy offers customers a two-year warranty above and beyond the manufacturer's warranty, a 60-day money-back guarantee and a special certificate verifying the authenticity of each watch and its manufacturer's serial number, where applicable. The new certificates will be shipped with every new watch beginning next week. Ashford.com already offers excellent customer service, with real-time chat and expert advice from knowledgeable customer service representatives.
Ashford.com offers new and vintage watches, leather accessories, sunglasses, fragrances, writing instruments and more through its e-commerce site, located at ashford.com. The company is dedicated to combining excellent service with the selection, convenience and value afforded by the Internet.
"We are pleased to offer customers our new Ashford.com Protection Plus policy, which we believe is the best in the entire watch industry," said Kenny Kurtzman, CEO of Ashford.com. "We want to provide our customers with customer service and protection policies that are unrivaled by other Internet or bricks-and-mortar retailers, ensuring that Ashford.com is the best, safest place to shop."
The new Protection Plus policy from Ashford.com offers the following benefits:
-- Watch Certificates - Starting the week of October 4, Ashford.com will send customers a certificate with each new watch, which includes the signature of a certified Ashford.com watch master, verifying the authenticity of the watch. In addition, the certificate will verify the watch's serial number for those watch brands that create a unique number for each watch.
-- Warranties - Ashford.com now extends the original manufacturer's warranty or the Ashford.com warranty for a period of two additional years. All new watches sold by Ashford.com are guaranteed to be genuine and free from defects during the life of the warranty.
-- Returns - The company now offers a 60-day money-back guarantee on every new watch, a guarantee that is unmatched in the industry. If, at any time, the customer has a question or issue with the watch, Ashford.com will make every effort to answer the customer's questions and ensure that the customer received total satisfaction.
-- Privacy - Ashford.com guarantees that customer email addresses, payment records and other purchase and registration information are kept private and secure. Ashford.com only adds individuals' names and addresses to its database upon the request of the customer.
-- Site Security - Ashford.com guarantees that every transaction on the Ashford.com site is 100% safe. The site was developed to support secure online purchasing through secure socket layer (SSL) technology. All information that customers provide during the shopping process is encrypted for the customer's protection.
-- Free Shipping and Gift Wrapping - Ashford.com ships customer packages via ground anywhere in the continental USA free of charge. Ashford.com can also express ship packages via UPS and FedEx for a nominal charge. Customers have the option to request complimentary gift wrap for each Ashford.com product.
In addition, customers can receive expert advice from knowledgeable customer service representatives by email, phone or live chat. Ashford.com uses Acuity software, which allows customers to obtain real-time online support while they are browsing the site. Rather than disconnect from the Internet to call for assistance, customers can remain online and have one-on-one chat sessions with a customer service representative while they shop. Additionally, the Acuity WebCenter(TM) solution's synchronized browser capability allows an Ashford.com representative to steer customers' screens, so they can concurrently view merchandise as it is being discussed.
About Ashford.com
Ashford.com is an Internet retailer of luxury and premium products. The company's e-commerce site, located at ashford.com, offers more than 150 brands and 8,000 different styles of new and vintage watches, fragrances, leather accessories, sunglasses and writing instruments. A member of the Better Business Bureau Online, Ashford.com is headquartered in Houston, Texas.
SOURCE Ashford.com
/NOTE TO EDITORS: A copy of this press release can be found at
ashford.com
/CONTACT: Stephanie Gnibus of Gnibus Public Relations, 408-776-9727, or
email, stephanie@gnibus.com; or Wendy McCarthy of McCarthy & Company,
650-961-9202, or email, wendy@mccarthyandco.com, both for Ashford.com/
/Web site: ashford.com
(ASFD)
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