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To: art slott who wrote (2791)	9/29/1999 9:07:00 AM
From: art slott	of 4337

Steve, with the news that AT&T will purchase another 2 min. digital set-tops from GI for a total of 8.5 min all with Actv content enhancing software inside things keep looking better and better. "Convergence is the interactive tv gold rush." >>The potential for TV networks to not just advertise a product, but to let viewers purchase it on impulse, has companies practically salivating. "People are going to be attracted to the content, but along the way we want to get them to buy something," said Feinman. Still, it won't get any easier for the TV industry. With such rich e-commerce potential, the market will become more crowded, said Jean-Marc Racine, CEO of set-top software maker Canal+ U.S. Technologies. "Convergence is the interactive TV gold rush." news.excite.com

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