I loved the news on PCNA TODAY!!!
Attorneys Online, Inc. To Launch New Internet Site, Lawtrip.com
LAKE HELEN, Fla.--(BUSINESS WIRE)--Sept. 29, 1999--Attorneys Online, Inc. a wholly owned subsidiary of The Publishing Company of North America, Inc. (Nasdaq: PCNA - news) today announced the launch of its new Internet travel site for legal professionals, Lawtrip.com, scheduled for the first week of November.
Lawtrip.com, the product of an alliance with a premium online travel service, will enable legal professionals to place reservations and purchase nearly any travel related service, including services offered by airlines, hotels, cruise lines and rental car companies. Lawtrip.com will also feature special travel opportunities that target family and recreational travel for legal professionals.
Lawtrip.com will be featured on the navigation bar of the company's legal portal (www.lawlinks.com) which debuted last August at the American Bar Association's annual meeting in Atlanta, Georgia. It will also be highlighted at America's Legal Super Store(TM) (www.Lawmiles.com), along with other affiliated company sites, and through PCNA's print directory distribution. Lawtrip.com also will be accessible through Legaltravel.com.
``As the majority of the nation's 950,000 attorneys are frequent travelers, Lawtrip.com is a natural fit with our online strategy of offering a comprehensive array of goods and services to the legal profession,' commented Peter S. Balise, President and Chief Executive Officer for Attorneys Online. ``We've built our legal portal to help busy legal professionals navigate the World Wide Web for information on legal issues and topics and also, to provide a direct conduit to products and services they utilize most. We will continue to build on this strategy, offering products and services through Lawlinks.com to legal professionals and businesses, as well as to the public.
``Directly from the front page of our portal, we now feature e-commerce solutions for legal professionals through America's Legal Super Store, the world's largest legal store, the product of a strategic alliance with Value America.We also feature America's Legal Source, our comprehensive online expert and service provider directory, legal careers, convenient attorney search capabilities through an agreement with Martindale-Hubbell, and law books through Amazon.com. Lawlinks.com also will offer a broad range of important legal resources through Findlaw, Inc. Additionally, visitors to the site will be able to procure long-distance and cellular services from AT&T. We plan to include law books, CD ROMs and other research services, and have rescheduled our new law library to debut next year. By featuring Lawtrip.com and its comprehensive travel services, we are now even better positioned to meet the needs of legal professionals through our legal portal.'
Attorneys Online is aggressively implementing its marketing program to legal professionals through its Association Alliance Program (AAP) targeting bar associations nationwide. Through the AAP, attorneys as well as bar associations will benefit as profits are shared with participating associations and attorneys receive valuable Lawmile Purchase Incentive Awards on all purchases made in America's Legal Super Store. Lawmiles can be redeemed for airline travel, hotel stays, rental cars, merchandise, or up to 2% cash back. The company, now focused on the formation of its marketing network, will aggressively pursue its direct marketing to legal professionals thereafter.
The Publishing Company of North America, Inc. and its wholly owned subsidiaries, PCNA Communications Corporation and Attorneys Online, Inc. are integrated full service providers of specialty publishing for bar associations nationwide as well as online providers of information and e-commerce solutions to the entire legal community. |
