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Technology Stocks : C-Cube
CUBE 37.08+0.4%3:59 PM EST

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To: DiViT who wrote (12854)4/7/1997 12:12:00 PM
From: Andy Chen   of 50808
 
( EW)(SAMSUNG-DVD-PLAYERS) Samsung DVD Players Debut In New York
Area at Harvey Electronics


Entertainment Editors


RIDGEFIELD PARK, N.J.--(ENTERTAINMENT WIRE)--April 7, 1997--


BMG/Wyndham Hill Provides DVD Software Demonstration Disc

Featuring George Winston In Concert



Samsung Electronics America, Inc., one of the first manufacturers
to introduce DVD players to the US market, celebrates its New York
area DVD launch with two days of demonstrations at Harvey Electronics
in Manhattan at 2 West 45th Street (between 5th Avenue and 6th
Avenue) on April 8th and 9th. The premiere of Samsung's DVD unit
(model DVD705) is highlighted by Samsung's exclusive BMG/Wyndham Hill
DVD software demonstration disc featuring George Winston In Concert.

Mark Knox, Senior National Marketing Manager, Digital Products
Group, said, "The Harvey Electronics DVD launch is a great
opportunity for Samsung to fully demonstrate the premium capability
of the new format via our exclusive George Winston Concert disc.
Through this medium, consumers can truly experience the significance
of our DVD player's multi-angle, multi-language and other interactive
features."

Samsung's demonstration disc features selected songs from a
recent George Winston concert special entitled "George Winston
Seasons In Concert." Working in conjunction with BMG Records'
subsidiary Wyndham Hill Records, and the creative and technical staff
of Oregon Public Broadcasting, Samsung arranged for the additional
equipment required to record multiple camera images during the
Nashville, TN concert. The disc also includes footage shot in
Hawaii, featuring exciting video of wind surfers enjoying the peak of
the seasonal trade winds. Final encoding and authoring was performed
at CRUSH Digital Video in New York City. Additional high resolution
video was prepared by Samsung's Video Media Division.

The complete disc highlights the many enhanced viewing features
offered by Samsung's DVD player such as six camera angles, six spoken
languages and six sets of subtitles. An advanced menu system allows
the user to select language options at the beginning of the disc, or
select subtitles, languages and camera angles "on the fly." The
design and graphics treatment for the packaging were carefully
coordinated with Samsung's ongoing advertising campaign "Simply DVD."

In addition to the multi-angle capability, Samsung's DVD705 offers
Dolby Digital optical and coaxial terminals to enable 5.1 channel
surround sound that accurately reproduces movie theater ambiance.
Two sets of stereo audio terminals and two composite video terminals
are provided, along with an S- VHS video terminal for superior
picture quality. Additionally, an advanced fluorescent display is
provided, complete with brightness adjustments to further enhance the
theater ambiance. The DVD705 can playback up to eight different
stereo languages, and as many as 32 possible subtitles.

Samsung's DVD player has 500 lines of resolution, making it twice
as clear as the average VCR, to provide the ultimate in realistic
video playback. Special effects capabilities include ultra-clear
fast forward, slow motion, still frame and single frame advance DVD
playback. The multi-aspect ratio function precisely reproduces
letter box, wide screen, and pan and scan formatted movies originally
designed for wide-screen projection.

The DVD705 debuts with a $749.99 suggested retail price.

Headquartered in Ridgefield Park, NJ, Samsung Electronics
America, Inc., Consumer Electronics Division, markets a broad range
of consumer electronics products, including digital products, color
televisions, TVCR combination units, VCRs, camcorders, microwave
ovens, vacuums and air conditioners. The Information Systems
Division markets monitors, hard disk drives, notebook computers and
printers. Samsung Electronics Company Ltd., a US$21 billion flagship
company of US$87 billion, Korean-based Samsung Group, is a world
leader in the electronics sector, with operations in more than 60
countries. The company develops, manufactures, and markets audio and
video products, household electronics goods, computers and peripheral
products, display products, telecommunication and information
systems, software tools and semiconductors.
-0-

Note to Editors: Visit Us At sosimple.com


--30--rc/ny*


CONTACT: HWH Public Relations

Nini Curry or Marissa Buckanoff, 212/355-5049

FAX: 212/593-0065

E-MAIL: info@hwhpr.com


KEYWORD: NEW JERSEY

INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS COMED TELECOMMUNICATIONS
INTERACTIVE/MULTIMEDIA/INTERNET ENTERTAINMENT PRODUCT

REPEATS: New York 212-752-9600 or 800-221-2462; Boston 617-236-4266 or
800-225-2030; SF 415-986-4422 or 800-227-0845; LA 310-820-9473

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