ClickAction Launches Enhanced E-Mail Service Designed to Keep Customers On The Fast Track
Superior Technology Coupled with An Experienced Client Services Group Delivers Profitable Results for World Class Marketers
PALO ALTO, Calif., Sept. 30 /PRNewswire/ -- ClickAction(TM) Inc. (Nasdaq: CLAC), experts in e-marketing solutions, today launches ClickAction(TM) E-mail Relationship Management (ERM) 4.0, an enhanced version of the company's 100% Web-based e-mail marketing service. Leveraging the MarketHome technology the company acquired in August 1999, ClickAction has moved swiftly to develop a superior e-mail solution, adding proprietary "e-prospecting" functionality enabling Web marketers to drive visitors to their sites.
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With ClickAction's ERM 4.0 service, an online survey is integrated with the clients' Web site allowing visitors to request information about specific product and service interests. Marketers gather valuable information about their customers and can tailor e-mail marketing campaigns based on these needs. Because marketers send only the exact information requested, e-mail marketing generates phenomenal response rates.
Marketers today are quickly adopting the use of e-mail as one of the most cost-effective vehicles for turning Web visitors into customers. Explosive growth in this area is predicted as companies increasingly turn to the Web to maximize marketing dollars. In fact, C.E. Unterberg, Towbin projects the e-marketing industry to exceed $31 billion by 2002. ClickAction is responding to this need with E-mail Relationship Management 4.0.
ClickAction ERM 4.0 is the most flexible system on the market today, offering marketers access to not only e-prospecting, but also full campaign management features; text and graphic HTML messaging options; test marketing capabilities; enterprise functionality; and enhanced campaign reporting and results analysis. Expert account managers facilitate the setup and Web site integration and help develop and test various e-mail marketing campaigns designed to increase traffic, sales and encourage repeat visits.
"Consumers have actually raised their hands and requested information via e-mail -- it's no wonder request-based e-mail generates click through rates ranging from 25% to 50% for our clients," says Gregory Slayton, CEO and president. "And, at 10 to 20 times the typical response rate of postal mail, E-mail Relationship Management is clearly the most effective way to communicate with customers."
Over 80 world-class customers have already chosen ClickAction to develop and manage their request-based e-mail campaigns. Highlights from these customers will be featured in the advertising campaign scheduled to begin running in October 1999.
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