I hope this breathes life into MS!
Milestone Scientific Inc. to Sell ¡¯The Wand¡¯ Directly to U.S. Dentists
9/30/99 8:45:46 AM
LIVINGSTON, N.J., Sep 30, 1999 (BUSINESS WIRE) -- Milestone Scientific
Inc. (AMEX:MS) today announced that it will begin selling "The Wand,"
its computer controlled anesthetic injection delivery system, and
disposable handpieces for use with "The Wand," directly to America¡¯s
dentists on October 1, 1999. Direct sale will allow Milestone to better
educate dentists as to the benefits from use of "The Wand." Milestone
will also be positioned to train "Wand" owners in proven clinical
techniques for using "The Wand" in both new and existing clinical
applications. Milestone has begun augmenting its full time clinical
sales force, and has also begun creating a professional clinical
support staff consisting of dentists and hygienists.
Leonard Osser, Chairman and CEO of Milestone, stated, "Direct sales
will allow us to move closer to our clinical partners, the American
dentist, and to be more responsive to dentists¡¯ needs. By better
knowing our customers we can more effectively help them through the
learning curve required to first use our revolutionary technology. A
major focus of our new direct sales program will be to increase
disposable handpiece usage by existing owners of "The Wand" through
better training. Existing sales channels have not permitted sufficient
product education and thereby impeded owner usage of "The Wand." We are
excited and optimistic about the expected benefits to Milestone, our
customers and dental patients from this realignment of our sales
strategy."
Milestone also announced that it will be increasing the annual number
of its national educational seminars from 4 to 40 and increasing its
annual attendance at educational conventions from 5 to 27.
Milestone Scientific Inc. is the developer, manufacturer and marketer
of The Wand(TM), a computer activated, precision metered, local
anesthetic injection system that enables virtually painless injections
to be administered consistently.
This releases contains certain forward-looking statements which involve
known and unknown risks, uncertainties or other factors not under the
Company¡¯s control, which may cause actual results, performance or
achievements of the Company to be materially different from the
results, performance or other expectations implied by these
forward-looking statements. These factors include, but are not limited
to, those detailed in the Company¡¯s periodic filings with the
Securities and Exchange Commission.
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