These guys are moving fast now. Another news release. Quite a team is being assembled here. Long-term, these guys will eat FOGDOG.COMs lunch because they have a better, broader business model that includes both retail and wholesale distribution and higher gross profit margins. Check the stock price. You'll never see a bargain like this again. It won't stay here long. I'll be buying more.
XDOGS.COM Announces Appointment of John Middendorf as Director of Design
MINNEAPOLIS--(BUSINESS WIRE)--Sept. 30, 1999--XDOGS.COM (OTCBB: SNOW - news) announces the appointment of John Middendorf as Director of Design.
''John Middendorf brings invaluable entrepreneurial and product design experience to the XDOGS management team,'' said XDOGS Chairman and Chief Executive Officer, Kent Rodriguez. ''His knowledge and design experience will help adapt the Berghaus product line to the North American marketplace,'' added Rodriguez.
John founded A-5, a company that designs and manufactures state of the art port-a-ledges, haul bags, and other high performance rock climbing equipment, in 1986. He sold A-5 to The North Face (NASDAQ: NMS: TNFI) in 1997. ''I founded A-5 to provide more durability and functionality to haul bags, after I determined that the existing product offerings were not durable enough to withstand the constant wear encountered during extended climbs,'' said Middendorf.
In addition to founding A-5, Mr. Middendorf is widely regarded as the best big-wall aid climber in the world today. John has numerous first ascents, and has been subject of many feature stories in climbing and outdoor magazines.
''The XDOGS vision of ''Life Without Limits''(TM), their exclusive distribution of best of class outdoor products, combined with their e-commerce business model is unique in the industry,'' said Middendorf. ''XDOGS is importing some of the best outdoor and active sports apparel, equipment and accessories in the world. No other e-commerce company has a product offering to match XDOGS,'' added Middendorf.
XDOGS.COM is the exclusive North American e-commerce distributor and portal for several lines of high-quality outdoor equipment, apparel and accessories. The company is also developing a community based internet destination for active, outdoor lifestyle enthusiasts.
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