Ready-ID.com Revenue Model
Immucor's e-Commerce initiative musings......
I suspect that Immucor may charge a fee per antibody id request in addition to
an annual charge. Perhaps some other fee structure will be implimented to
introduce Ready-ID.com. How does 'FREE' for the first 90, 180 or 360 days if you
buy an ABS instrument or pre-determined level of reagents sound?
My Scenario
1) There are a million tests per month performed with Immucor's reagents, etc.
2) My GUESS is that 5% of all results may require some sort of verification.
Remember, utilizing Ready-ID.com eliminates the need to have a specialist on
call at the lab.
3) Potential market is 50,000 antibody id requests via Ready-ID.com per month.
Remember, I don't know for sure!
4) Off the cuff fee of $20 to $25 per submission. Could be low!
5) So, 50,000 * $22.50 (Average) = $1,125,000 per month
6) Assume salaries and expenses to run the program are $150,000. That would
be $1,125,000 - $150,000 = $975,000 net revenues per month.
7) The program for antibody id, not including training and other internet lab
reference services could generate $11,700,000 per year.
8) Based on 8,000,000 shares outstanding it appears that just this one service
could generate nearly a $1.00 per share in net earnings. Note - this assumes
that each client of Immucor utilizes the service, which is doubtful.
WOW is all I can say!
Best O'Luck,
Tom
P.S. Perhaps others have alternative revenue models that they wish to share.
IMHO - 'Regulatory' concern issues should be a non-event. We will soon know! |
