To All: Because we are on the same boat, so we share ... (from Novell)
Date: Mon, 07 Apr 1997 14:07:53 -0700
From: David Martinez <DMARTINEZ@novell.com>
To: tang@iop.com
Rudy,
Thank you for your message. I apologize it has
taken so long to respond, but BrainShare kept us
very busy.
I appreciate your suggestion. Right now, the
public relations deparemtn is working with our Web
design team to implement a system similar to what
you suggested. Be assured that whenever a positive
Novell article appears, we circulate it to our
entire sales force for them to use when dealing
with customers and prospective customers. We are
constantly working to spread the message to our
entire audience -- customers, vendors, investors,
integrators, consultants, partners, etc. -- and we
fully expect our new CEO, Dr. Eric Schmidt, to
spearhead that effort.
We appreciate your input, and thank you for your
continued support.
-David Martinez
Public Relations Manager
Novell, Inc.
>>> tang <tang@iop.com> 03/09/97 02:10pm >>>
Hi,
I have been with NOVELL for over 2 years now as an
investor, I don't
know a lot of things but I do know NOVELL is a
fine company and that is
why I invested in NOVELL.
I have observed the market attitude towards
NOVELL, they are not
playing a fair game but again, partially because
NOVELL does not
have a good defensive plan.
May I suggest you a thought? if you think it is
not worth of trying, can you
tell me why but if is is worth a shot, I am glad
to lend a thought
becuse we are in the same boat:
I read a lot of articles regarding NOVELL's images
and Novell's products.
There are few positive articles towards Novell from time to time
and they are in defferent magazines or news, people may see one
but not seeing others,
can you COLLECT all possible good articles once a
week and issue them as
a list (such as a list of www address) and put out
as your HOT PRESS
from time to time? I believe most people who
cares about NOVELL (good
or bad intention) will go to NOVELL adress's HOT
PRESS to search for news but none will really check all
managines or news.
In a simple way, I hope NOVELL can take the lead
to gather all forces that is friendly towards NOVELL's product and
images and shoot out as
a united force once every week.
Too many bad publicities against NOVELL and too little
action NOVELL reacts
on them, so use other people's friendly opinions
to go against unfriendly opinions is a fair game plan
because the friendly
opinions are objective and they are not NOVELL's
opinion.
I don't know how much would cost NOVELL to do this
but one or two people to go on all news agents should be enough.
The small cost will yield large and positive
results toward the market.
Remember, a united force is much stronger than a
spreaded froce.
Regards.
Rudy Tang |
