LCS GOLF & 24/7 MEDIA ADVERTISING AGREEMENT TO GENERATE $2.1 MILLION
NEW YORK, Sep 30, 1999 /PRNewswire via COMTEX/ -- LCSG (OTC Bulletin
Board: LCSG) has entered into an agreement with 24/7 Media, Inc.
(http://www.247media.com) to represent its newsletter to major
advertisers. 24/7 Media offers innovative advertising solutions on
name-brand properties in high-demand content channels, delivering great
reach against target markets both in the U.S. and internationally.
24/7 Media will provide advertisers to 4 newsletters under LCS Golf
management, these newsletters include Golf & Travel online, David
Leadbetter newsletter, The GolfUniverse.com newsletter, Sports &
Leisure online. The newsletters will reach over 1 million subscribers
weekly. The advertising revenues generated from reaching this affluent
target market will exceed $2.1 million in revenues with $1.1 million
EBITA. The agreement between the two companies is based upon a revenues
share split. To add, 24/7 Media has also agreed to distribute the
newsletters, thereby reducing the overhead, leaving LCS Golf with
higher profit margins.
The agreement gives LCS Golf access to some of the leading advertisers
on the Internet without having to create its own sales staff, thereby
allowing the company to concentrate on its core strengths --
e-marketing, electronic publishing, database management, list services,
targeted Opt in e-mail campaigns.
The importance of this agreement demonstrates how LCS Golf's senior
management is implementing a strategic plan to grow the company
significantly. 24/7 Media offers LCSG a strong revenue flow that can
reach a 15-20% growth rate on a year-to-year basis that can potentially
increase as LCS Golf's database grows.
Quoting Dr. Michael Mitchell, "This agreement shows our commitment to
becoming the Internet's leading electronic provider of products and
services to golfers worldwide. We are now positioning our company to
generate consistent revenue streams through one of our main assets --
our extensive golfers database. We are currently recruiting other golf
and travel companies to manage and create newsletters for us. In the
very near future we will be in a position to announce several key
alliances.
To conclude, this agreement between 24/7 Media & LCS Golf shows the
commitment LCS Golf has to the Internet arena with their e-publication
management database and Internet marketing skills.
The Private Securities Litigation Reform Act of 1995 provides a "safe
harbor" for forward-looking statements. Certain information included in
this press release (as well as information included in oral statements
or other written statements made or to be made by LCS) contains
statements that are forward-looking, such as statements relating to the
future anticipated direction of the golf industry, plans for future
expansion, various business development activities, planned capital
expenditures, future funding sources, anticipated sales growth and
potential contracts. Such forward-looking information involves
important risks and uncertainties that could significantly affect
anticipated results in the future and, accordingly, such results may
differ from those expressed in any forward-looking statements made by
or on behalf of LCS. These risks and uncertainties include, but are not
limited to, those relating to development and expansion activities,
dependence on existing management, financing activities, domestic and
global economic conditions, changes in federal or state tax laws and
market competition factors.
SOURCE LCS Golf
(C) 1999 PR Newswire. All rights reserved.
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CONTACT: Lara & Lee, LLC, Performance Based Investor Relations Firm,
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WEB PAGE: 247media.com
GEOGRAPHY: New York
INDUSTRY CODE: ADV
SPT
SUBJECT CODE: JVN
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