Going, Going, Gone! -- E-Commerce Is Leading To An Anything Goes Environment Of Online Bidding And Dynamic Pricing
Oct. 01, 1999 (InformationWeek - CMP via COMTEX) -- It was bound to happen. The success of E-commerce has led to the electronic version of another time-honored retail tradition: haggling.
<Eventually, online bidding may be as ubiquitous as stock quotes and free E-mail, analysts say, and will profoundly change how products move through the supply chain as buyers and sellers interact more directly and more frequently to determine what something is worth at a particular moment. "The Internet has taken the free market, the notion of supply and demand, and compressed it," says Brian Marshall, CIO of Westell Technologies Inc., a $100 million telecommunications equipment supplier in Aurora, Ill. "Static pricing will become a thing of the past." >
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