News: ClickAction and R.R. Donnelley Online Services Team Up To Enable E-Mail Relationship Management
Partnership gives companies a one-stop shop to reach customers via e-mail marketing
CHICAGO--(BUSINESS WIRE)--Oct. 4, 1999-- R.R. Donnelley Online Services (www.rrd-ecommerce.com), the Internet solutions group of R.R. Donnelley & Sons Company (NYSE: DNY), is announcing its alliance with ClickAction(TM) Inc. (NASDAQ: CLAC), a leader in the request-based e-marketing industry. As a result of the partnership, R.R. Donnelley will private-label ClickAction's leading e-mail marketing solution for the company's e-commerce clients.
"The ClickAction partnership allows us to offer clients request-based e-mail services as part of a comprehensive e-commerce marketing strategy," said Kimberly Williams, vice president of R.R. Donnelley Online Services. "By working with R.R. Donnelley, our clients, catalogers and retailers can utilize ClickAction's services to develop profitable, ongoing relationships with consumers through e-mail marketing."
ClickAction recently launched ClickAction ERM 4.0 (E-mail Relationship Management), a state-of-the-art e-mail marketing service. "The launch of the ERM solution makes the alliance timely and effective for both companies," said Jim Williams, vice president and general manager of e-mail services for ClickAction. "ERM offers competitive advantages to develop stronger customer relationships, including an exclusive e-mail prospecting service to help clients find new customers, plus features that increase enterprise functionality, testing capabilities and ease of use."
"Working directly with R.R. Donnelley to achieve the benefits of both its e-commerce experience and ClickAction's request-based e-mail marketing solution enabled us to get up and running quickly with little effort," said Dan Bennett, CEO of Sunbelt Sportswear (www.sunbeltdirect.com), a national clothier. "Our integrated e-tailing program allows us to serve our customers through the Web using the latest e-commerce merchandising tools. E-mail marketing, a portion of our total program, will allow us to deliver information about new products, sales events and special promotions to our target market."
R. R. Donnelley Online Services, a leading provider of e-commerce services, provides a full suite of scalable e-commerce solutions including site design and development, content production services to "stock the shelves" and marketing services to effectively drive traffic. They can meet the expanding business needs of their clients throughout the e-commerce evolution by providing solutions ranging from entry-level applications to customized full-service solutions for more complex applications.
ABOUT CLICKACTION INC.
ClickAction Inc., an expert in e-marketing solutions, provides effective request-based e-mail marketing services that address the top two challenges of Web marketers today: 1) driving qualified prospects to their Web sites, and 2) developing profitable ongoing relationships with these visitors. This powerful service, in combination with the breadth of other e-marketing solutions, brings direct marketing to the desktops of all businesses. For more information, please call 800/473-3141 or visit www.ClickAction.com.
ABOUT R.R. DONNELLEY & SONS COMPANY
R.R. Donnelley & Sons Company is a leading North American commercial printer. From content management through logistics and distribution, the company offers the broadest range of integrated services to publishers of catalogs, magazines, books, directories and retail inserts. R.R. Donnelley also provides comprehensive document and communications management services for the financial, investment and healthcare industries. In all of these areas, the company applies its superior skill, scale and technology to deliver solutions that efficiently meet customers' strategic business needs. |
