Alloy Online Announces First Preferred Merchant
Commerce Partnerships At Robertson Stephens
Conference
Partners Include Pacific Sunwear, Nike, Eastpak, Fossil, Guess and mymusicfactory.com
NEW YORK--(BUSINESS WIRE)--Oct. 5, 1999-- Alloy Online Inc. (NASDAQ: ALOY - news; www.alloy.com), a leading
Internet destination for the boys and girls of Generation Y, today announced the formation of its first seasonal commerce
partnership program for preferred merchants at the Robertson Stephens Consumer conference.
For the first time ever, Alloy is extending its powerful online and offline commerce relationship to third party merchants by building
merchant partners into the Alloy Online store. The preferred merchants include some of the most recognizable and relevant
brands among teens such as Pacific Sunwear, Nike, Eastpak, Fossil, Guess and mymusicfactory.com
This holiday season, teen shoppers can choose items from these merchants and add it to their ``Alloy Wish List' for future
purchase. Leveraging its convergence media model, Alloy will increase awareness of these brands through its registered user base
that exceeds 1,000,000 and its widely-circulated Alloy catalog that reaches an estimated 12 million teens monthly.
To coincide with the preferred merchant partnerships, Alloy Online has created a ``Holiday Wish List' sweepstakes. Shoppers at
Alloy can compile a list of their favorite gifts from items featured by the merchant partners for inclusion in a random drawing to
win their wish list. In addition, these ``Wish Lists' are stored at Alloy.com and can be emailed to a parent, grandparent, girlfriend
or boyfriend for gift ideas.
``We are excited to have some of the key teen brands in apparel, accessories and music join Alloy for the upcoming holiday
season,' said Matt Diamond, CEO of Alloy Online. ``Our partnership with these merchants further demonstrates the value of
Alloy's purchasing relationship with teens.'
Alloy is supporting this program through multiple offline and online channels. The program will be announced in Alloy's Holiday
catalog. Alloy will promote the ``Holiday Wish List' through partnerships with teen magazines such as Seventeen, Teen and YM.
The program will be promoted heavily online through Alloy.com, the Alloy catalog, the Alloy E-Zine (Alloy's email newsletter) as
well as through Alloy's online partnerships with Yahoo! and Excite@Home.
Alloy Online is tapping into the enormous Internet-centric Generation Y market which, according to the United States Census
Bureau, is a population of over 56 million boys and girls between the ages of 10-24. Generation Y accounts for $250 billion worth
of disposable income. According to Simmons Market Research, there are currently 16 million teens and kids online and this is
expected to double by 2002. e-Marketer reports that of the teenagers that are online, 67 percent have researched or bought
products online. And, Jupiter Communications estimates that teen net shopping will grow 19 fold and reach 1.2 billion by 2002. |
