C-Cube Message Board - Msg: 114495

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Technology Stocks : C-Cube

CUBE 37.06

+2.0%

Jan 8 3:59 PM EST

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To: Stoctrash who wrote (655)	6/4/1996 11:41:00 PM
From: Andy Chen	of 50808

No existing digital compression technology can by-pass the MPEG standard. MPEG IS NOT A CHIP. MPEG is merely a standard (or format) for storing digital video data. MPEG decoders enable the end-user to decompress data and play it in video form. MPEG decoders are independent from encoders. (you can have two totally different encoding technology, but as long as they compress data based on MPEG standard, any decoder can interprete them.) compression technology can be accomplished through different wavelet and applet modular formula. cube has the sole leadership position in compression modular formula. currently, they have the best modular formula development team in the world and most of their R&D funds go into developing modular formula that are capable of storing digital video data in smaller storage space. this will require NO upgrade in MPEG decoding technology. MPEG encoders recognize repeating images in the same picture frame and eliminate repeats in data storage. data is stored in blocks called applets and waveletts. I have heard about the analog IC developed by ADI last year. however, ADI's compression formula cannot be altered to compress data in MPEG standard. in fact, ADI's compression is achieved through eliminating MPEG standard applets. this technology was reviewed by several broadcasting and consumer vendors and turned out to be a failure because MPEG is more user-friendly, more cost-effective and more flexible. i believe ADI's technology requires high-processing power that will make it unsuitable for consumer electronic applications. in addition, MPEG encoding technology is still being advanced by c-cube microsystem. it will come out with faster compression solutions in 1997. mpeg-iv is believed to be able to achieve a much higher compression rate than mpeg-2. Intel has a similar solution to ADI's technology. however, it requires a pentium pro and it is strictly for PC.

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