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Technology Stocks : Amazon.com, Inc. (AMZN)
AMZN 239.16+2.1%Jan 23 9:30 AM EST

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To: Glenn D. Rudolph who wrote (79705)10/5/1999 11:39:00 PM
From: Rob S.  Read Replies (1) of 164684
 
Amazon has come a long way . . .

. . . since last year when they were being considered as the
"largest book seller on the web" to now being considered
the premier ecommerce site or "portal". Here is there report card:

Since Amazon came public they have been able to capitalize on
the huge valuation in the stock and the willingness of Wall Street
to load the company up with loans. Bezos' stated objectives
are to take advantage of the fleeting "window of opportunity"
that he thought would remain open through at least the end
of this year and probably into the first half of next or
about 18 months from the 1st qtr. cc. Amazon has spent

some of the kitty buying the questionable "internet technology"
of PlanetAll, Junglee and other venture funded companies
but most of it has gone to building infrastructure,
such as warehouses and computer systems and staff.
A large portion of expenditure has also gone into buying public awareness
and customers (money for nothing $5 for $4 marketing methods -
thanks Amazon: keep those $10 off coupons hitting my email! ; ^)

Has the strategy worked as intended? I think to a large degree
that is has - Amazon is the largest seller of stuff on the web
and still looks to have enough momentum to hold onto
that position for at least the near future.

Amazon Report Card

- Building brand awareness A++
-- Taking advantage of investor mania A+
-- Timing major events & announcements A++
-- Enlisting mechanism of Wall Street A++

- Site design and customer orientation A
-- Amazon was the 1st to "get it" - ease
of use matters over glitz A+

- Capitalizing on the window of opportunity B
-- Getting megga bucks A++
-- Building multiple lines of business B+
-- Expansion in Europe, other foreign C-
-- Alliances with traditional biz C+

- Wealth creation for insiders A++
-- Cash from stock sales A+
-- Limiting dilution of founders interest A++

- Creating a defensible position B
-- Technical barriers to competition D-
-- Brand and momentum barriers A+
-- Early adopter advantage B (fading)
-- Associates and zshops A+

Attendance - excellent
Attitude - "real cool nose ring man"
Behavior - flirts with teachers (stock brokers & analysts)

==========

I know there is more to report but this was just for
the fun of it and, of course, only my opinion.
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