OCT 5, 1999, M2 Communications - Hypertec has become the first UK manufacturer to produce a Rambus RIMM (Rambus in-line memory module) to the Rambus Inc specification. The company is now placed to go into full production this Autumn as the designs for its Rambus PCB's (printed circuit boards) are complete in readiness for the anticipated demand for Rambus.
Hypertec claim that the standards set for the design and validation of the product by Rambus are so high that, as a result, a Rambus product from a branded memory supplier such as Hypertec, will meet the same standards as required of an OEM. From a user's perspective, it will be virtually impossible to detect any differences in a module, except in the price.
Subsequently, the introduction of Rambus memory technology into the UK will break the long-standing OEM domination of the market, as it will undermine the OEM argument given to users that only OEM versions of a memory product should be used and not a branded memory supplier's. Any memory module, produced to the Rambus specification will be validated by an independent laboratory in order to be listed on the Rambus site as a valid Rambus RIMM.
"There is no doubt that the specifications for producing a Rambus memory module are tight, but we are the first company in the UK to do this and we had to, because our customers expect this from us," explained Lianne Denness, managing director at Hypertec. "Hypertec has invested significantly in research and development and test & production facilities to enable us to stay at the forefront of the branded memory market. Not every player will be able to afford to enter the game - or meet the exacting standards that will govern it," she continued.
Hypertec recently announced its support for the now Direct Rambus memory technology and has predicted desktop sustained performance improvements of three times that of current SDRAM and the company is now well placed to offer its customers Rambus product and advice ahead of many other competitors.
Hypertec are also predicting that Direct Rambus will eventually become the mainstream memory technology in the UK market, appearing firstly in the workstation and high performance desktop markets and then migrating to lesser specification machines as the availability of Rambus increases and the costs fall. Existing SDRAM technology will remain in the lower end of the PC market until at least 2002, whilst it's derivatives DDR and DDR2 will also find some applications in higher performance systems. According to Rambus Inc., Intel plans to begin supporting Rambus memory systems in high-end desktop PCs during 1999. Subsequently, Mobile PCs, Basic PCs and servers will also move to Direct Rambus memory although over a longer timescale. |