Company Press Release
SOURCE: Open Market, Inc.
Open Market's Transact Powers tpuppy.com's Multiple 'scene.com' Retail Web Sites
beautyscene.com the First in a Series of Retail Sites by tpuppy.com Using Open Market's Technology as the Commerce Backbone
INTERNET WORLD, NEW YORK, Oct. 6 /PRNewswire/ -- Open Market, Inc. (Nasdaq: OMKT - news), the market share leader in Internet commerce software, today announced that tpuppy.com, an e-commerce production house dedicated to launching upscale, lifestyle-focused Web sites or ``scenes,' has licensed Open Market's Transact(TM) to power all of its online retail sites. tpuppy.com has just launched its first site, beautyscene.com, the online source for prestigious beauty products, advice and information on beauty trends.
``The most innovative '.com' businesses in the world are finding that there's no other commerce solution they can find that can match Open Market's unique approach to commerce, using one commerce engine to support commerce networks, multiple sites, and multiple selling models,' said Jeff Bussgang, vice president, marketing at Open Market. ``We're pleased to be working with tpuppy.com and beautyscene.com, a compelling shopping site with personalized, trend-setting content. Open Market's Transact offers a distributed commerce architecture that enables online businesses like tpuppy.com to obtain a complete, out of the box application for e-commerce that supports multiple business models.'
The first site to go live, beautyscene.com is the model for tpuppy.com's approach to combining new media and e-commerce. beautyscene.com features beautiful original imagery accompanying articles and products, expert- and consumer-driven content features, and an internationally recognized roster of accomplished makeup artists, hair stylists, aestheticians, dermatologists, plastic surgeons, and beauty professionals. This content, headed by Jean Godfrey-June, former beauty and fitness director of Elle, complements beautyscene.com's premier online store featuring well-known beauty products and niche product lines from over 50 top international manufacturers of everything from skin care products to health supplements.
``Our goal was to create a robust and scaleable e-commerce platform. Open Market's market leading product, Transact, offered us a solution to achieve this while complementing our other technology partners,' said Colin Smith, vice president of production at tpuppy.com. ``Open Market's pioneering commerce application offered a rich out of the box solution with the ability to add customized enhancements to support our diverse business needs to enable our network of scene.com sites.'
About beautyscene.com
beautyscene.com features prestige skin care, color cosmetics, hair care, fragrances, health supplements, and men's products. In addition to the capability to shop online, trend-setting news, up-to-the-minute information, personalized shopping, and advice from the industry's leading beauty and health authorities are available on the site.
The site features contributions from influential beauty and wellness experts to provide consumers with the latest news, tips and trends in the online beauty magazine section of the site-beautyzine, headed by Jean Godfrey- June, former beauty and fitness director of Elle. The editorial board includes a star-studded cast of experts in the health, beauty and wellness market including Helen Gurley Brown of Cosmopolitan, Stephen Gan of Visionaire and V, Patrick Demarchelier of Harper's Bazaar, and NYU plastic surgeon Dr. Sherrell Aston.
beautyscene.com is part of tpuppy.com - an e-commerce production house dedicated to launching upscale lifestyle-focused web sites, or ``scenes'. The company has headquarters in San Francisco and New York. For more information, please visit the web site at www.tpuppy.com.
About Open Market
Founded in 1994, Open Market, Inc. (Nasdaq: OMKT - news) is the market-share leader in Internet commerce software with more than 25,000 merchant licenses sold worldwide. Open Market's high-performance application software products and professional services allow its customers to engage in business-to- consumer and business-to-business Internet commerce, information commerce, and commercial publishing. Among Open Market's distinguished roster of global customers are many of the most popular domains on the Web, including Lycos.com, AOL.com, and the Wall Street Journal Interactive Edition; major industrials such as Acer, Ingram Micro, Milacron, and Siemens; and 10 of the world's top 13 national telephone companies. The company, headquartered in Burlington, Massachusetts, has a presence in 24 countries. Open Market's international head office is in the UK with additional offices in Australia, Canada, France, Germany, Italy, Japan and The Netherlands. Open Market can be reached by calling 1-888-OPEN-MKT (toll-free) or 1-781-359-3000 in the U.S. or +44 (0)1753 838 000 in the U.K. or by visiting openmarket.com.
This news release contains forward-looking statements that involve a number of risks and uncertainties. Among the important factors that could cause actual results to differ materially from those indicated by such forward-looking statements are the company's limited operating history, delays in product development, development of the Internet market, changes in product pricing policies, competitive pressures, and the risk factors detailed from time to time in the company's periodic reports and registration statements filed with the Securities and Exchange Commission.
Open Market, Transact, and ShopSite are trademarks or registered trademarks of Open Market, Inc. in the United States and other countries. All other names are used for identification purposes only and may be trademarks of their respective owners.
SOURCE: Open Market, Inc. |
