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To: Bretsky who wrote (2885)	10/8/1999 5:53:00 AM
From: steve harmon - analyst	of 4337

etys - people expect it to be the 'amazon' of toys but at $9 billion market cap i think the holiday eggnog may have been broken out too soon revenue for 2q ending june were $8 million on loss of $20.8 million. overall, though and eggnog aside etoys in my view may have the chance to own a kids experience on the web $9 billion market cap still seems frothy however and largely driven lately by the holiday expectation now traditionally about 40% of a etailer's sales occur during the holidays so that's also moving the stock challengers including toys 'r us and others simply haven't reached the level of etoys and may never at this pace.

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