press release
QXL appoints Syzygy to redesign auction site
London 7 May 1999
QXL (www.qxl.com), Europe's leading online auction, is integrating its business to consumer and consumer to consumer auctions into one user-friendly, lively and engaging auction site with the help of digital media agency, Syzygy.
"Our customers are giving us outstanding feedback on how to serve them better, particularly on functionality and site design. We're looking forward to working with Syzygy to capture the dynamic nature of the business and developing the most attractive site for bargain hunters in Europe." said Stan Laurent, QXL's Senior Vice President, European Operations.
"The objective of finding a solution that is robust enough but sufficiently flexible to succeed across a number of European markets, languages and cultures is a challenging and potentially ground-breaking project," said Syzygy Managing Director, Chris Robson. "It builds well on our e-commerce strategic, design and production offer, as well as our increasingly pan-European presence. We are delighted to be working with QXL."
QXL aims to operate a website that caters to an increasingly diverse base of buyers and sellers in the UK, France, Germany and other European countries. To achieve this end, Syzygy has been engaged to develop a fresh logo, new branding, styling and interface design that will extend across all of QXL's sites.
Further information
Charlie Pownall
Strategy Consultant, Syzygy
Tel: +44 (171) 460 3059
Email: c.pownall@syzygy.net
syzygy.co.uk |
