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Gold/Mining/Energy : Cybersurf (CY.A) - Bridge between 20th & 21st Centuries
CY 23.820.0%Apr 16 5:00 PM EST
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To: CocoBob who wrote (2454)10/10/1999 9:27:00 AM
From: LABMAN  Read Replies (2) of 3243
 
CMGI exec predicts rise of free ISPs
Advertising-subsidized service will become dominant model
By Margaret Kane


NEW YORK, Oct. 7— Some people say that the
advertising model is dead on the Net. But don't
tell that to David Andonian, president of
corporate development at CMGI Inc. Andonian,
speaking at the Internet World conference here,
told reporters that his company has “always
believed that it would be an advertising model,
not a subscription model,” that took off online.









HE HAS REASON to be
bullish about the potential
of online ads. CMGI has
ties to more than 50
technology companies
either through a direct
ownership or through
investments from its @Ventures venture capital arm. And
some of its biggest investments lately have been in online
advertising firms.
Last month, CMGI acquired AdForce Inc. and Flycast
Communications Corp., which the company said will be
able to work with Engage Technologies.
“One of the biggest growth areas [for us] is going to be
advertising,” Andonian said. “We're positioned better than
any company.”
The strength of online advertising will fuel what he
thinks will be a new trend in the United States — subsidized
access for consumers.
“We believe [the] free ISP is real because we believe
in advertising,” he said.



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