Gary,
Has anyone ever mentioned the firm of Noonan/Russo Communications Inc. before? Their name is at the bottom of the last 6 NR's as a contact for more info on CompuMed. I had never even noticed before today ... so, I visited their site:
noonanrusso.com
check out the 'Client's Info' ... very impressive list! then, check out 'Events', and read about the company.
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A few highlights from the site:
From the pop down menu ... Women's Health Writer's Forum:
NY Acedemy of Sciences, October 26, 1999
Noonan/Russo Comm. is the HOST of the segment on Women's Health Communications ... (see Agenda)
<<<Dear Women's Health Communications Professional: ÿ Every day your work impacts the lives of millions of women across the country -- an awe-inspiring fact, easily forgotten in the hustle of day-to-day deadlines.
The Women's Health Writer's Forum intends to showcase the efforts of many organizations, companies and individuals. Their work in the field of women's health makes significant contributions to the health and well - being of countless women. Most importantly, the Forum seeks to build bridges to new sources of information, to provide access to new contacts and to spark debate about the impact of the media on the lives of American women.
Why do this? Because it is our belief that healthy women result from a free exchange of accurate information that prompts women to participate in their care. This can only be achieved by organizations, companies and individuals that care to make a difference.
We hope that you will share with us your insights, experience and knowledge in your area of expertise today. We trust that you will leave with new ideas, great contacts and a fresh perspective on the importance of your role in improving the health of women.
Thank you for joining us! Women's Health Communications Specialty Noonan/Russo Communications, Inc>>>
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Osteoporosis:ÿ
* Osteoporosis, a debilitating disease characterized by loss of bone mass, is a major public health threat for 25 million Americans and is responsible for 1.5 million hip fractures each year. Over 80% of those affected by osteoporosis are women. White and Asian women are at the highest risk. (National Osteoporosis Foundation. Fast Facts on Osteoporosis, 1996.)
* The estimated amount spent nationwide on osteoporosis and associated fractures is around $38 million each day. (Ray, Nancy, et al. Medical Expenditures for the Treatment of Osteoporotic Fractures in the U.S. in 1995. Journal of Bone and Mineral Research 12(1);1997.)
* National Osteoporosis Foundation
* Osteoporosis and Related Bone Disorders National Resource Center
* American Academy of Orthopaedic Surgeons
* American Dietetic Association
With 3,500 women entering menopause every day, the need to inform this growing segment of the population has never been stronger. Potential stories of great concern to menopausal women that warrant additional coverage include: [*I have deleted some to save space*]
* Impact of the Media on Woman's Healthcare Decision Making * Combating Myths in the Media: How A Woman Should Use Information Reported in the News
* Simple Steps to Prevention of Osteoporosis: Highlights of New Tests and Treatments
* Determining Your Bone and Heart Health at Menopause
* Exposing the "Silent Thief": Prevention and Treatment of Osteoporosis
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There is more to be gleaned ...
IMO, we have quite an impressive company out there promoting CompuMed...!!
My best, T. |