Advanstar Selects MessageMedia as Its E-mail Solutions Provider
Advanstar is Expected to Save in Subscription and Processing Fees Through Innovative Online Marketing Initiative
BOULDER, Colo.--(BUSINESS WIRE)--Oct. 11, 1999-- MessageMedia Inc. (Nasdaq: MESG), a leading provider of e-mail-based customer relationship management and direct marketing services, announced today it has been selected by Advanstar Communications, a worldwide business information company, as its provider for e-mail service solutions.
Advanstar has launched a full-scale Internet campaign to conveniently provide business and professional markets with personalized messages including briefs on top industry stories and breaking news drawn from its database of 110 business directories and publications.
With MessageMedia's scalable e-messaging solutions, Advanstar has the flexibility to provide targeted e-messages to its variety of industries worldwide including retail, hospitality, fashion, healthcare, information technology and manufacturing. By launching an e-messaging initiative, Advanstar provides its customers with a convenient and cost-effective venue for subscription renewal.
Advanstar's customers will receive a notification via e-mail containing a URL linking the customer to a site for publication renewal or to view recent announcements. At the site, customers can verify their pre-populated information for renewal and then respond by hitting ''submit'' on the Web page to automatically renew their subscription. The convenience and quickness of web-based subscription renewal enables customers to respond instantly without any lapse of time in their subscription as well as minimize room for personal error.
''Advanstar is always looking to enhance its direct marketing campaigns, and with the widespread use of the Internet, we felt it was time to implement a stronger e-mail marketing and communication program.'' said Francis Heid, vice president of publishing operations for Advanstar. ''MessageMedia's custom-built e-mail solution will do that for us. It provides us with another mechanism to reach our customers and encourage a two-way dialog.''
''Industry leaders like Advanstar are recognizing that the consumers of today have more sophisticated and challenging needs -- their needs require information to be in their hands as it is readily available,'' said Robin Green, vice president of sales and marketing for MessageMedia. ''MessageMedia will enable Advanstar to deepen its marketing efforts in reaching millions of customers worldwide, cost effectively and efficiently.''
About Advanstar Communications
Advanstar Communications is a worldwide business information company which produces 107 exhibitions and conferences throughout the world, publishes 110 business magazines and directories, and provides direct marketing, database and reference products and services to targeted industry sectors including retail, hospitality, fashion, healthcare, pharmaceutical, science, information technology, communications, manufacturing and processing markets. The company has nearly 1,500 employees and currently operates from multiple offices in the United States, Canada, Latin America, Europe and Asia.
About MessageMedia Inc.
MessageMedia (Nasdaq: MESG - news) is a leading provider of e-mail-based customer relationship management and direct marketing services. The Company offers a comprehensive suite of outsource messaging services for information delivery, e-commerce services, permission-based direct marketing, ongoing customer communications and real-time customer feedback solutions using industry standard Internet protocols. MessageMedia's customer portfolio includes clients from the financial services, publishing, direct marketing, retailing, software and electronic commerce industries. Clients include E*TRADE, AOL, Apple, Yahoo!, Microsoft, GeoCities, Intuit, CMP Media, Barclays Bank, EDS, CNBC, Universal Studios and Bertelsmann.
Investors in MessageMedia include SOFTBANK and its affiliates, which constitute the world's largest investors in the Internet and Pequot Capital Management, a Connecticut-based research-intensive investment firm.
''Safe Harbor'' Statement Under the Private Securities Litigation Reform Act. With the exception of the historical information contained in this release, the matters described herein contain forward-looking statements that involve risk and uncertainties. These risk factors include, but are not limited to, the integration of a new senior management team, MessageMedia's limited operating history, the integration of recent acquisitions, risks associated with pending and future acquisitions, the anticipated fluctuations in operating results, the uncertain acceptance of new services being offered, and undeveloped and rapidly changing market and other factors detailed in MessageMedia's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended Dec. 31, 1998, and its most recent Quarterly Report on Form 10-Q. All companies and product names are trademarks of their respective owners. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. MessageMedia undertakes no obligation to release publicly the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
MessageMedia Inc.
6060 Spine Road, Boulder, CO 80301
Phone: 303/440-7550; Fax: 303/440-0303; messagemedia.com
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