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Headline News
New Chip Set Promises To Cut DBS Set-Box Prices In Half
June 4, 1996
LSI Logic Corp. began active marketing in Japan of a chip set which the company said can cut in half the price of set-top boxes used to receive digital broadcast satellite signals.
The chip set, the Integra, is aimed at Japanese electronics companies designing set-top boxes for various satellite broadcast service providers.
The Integra architecture is based on open-industry standards, including JSAT, the Japanese standard for video broadcast. The chip set comprises of a channel decoder IC, a transport chip to analyze user fees and other encoded information, and an MPEG-2 decoder IC.
The boxes now cost 60,000 to 70,000 yen. But the Integra chip set, which itself markets for around 7,500 yen in large-lot orders, allows makers to keep the overall cost around 30,000 yen for the end-user. LSI Logic aims to reap sales of 15 billion yen in 1998 with the chip set in Japan
skyreport.com
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