Interesting post Sarkie! Re PR!! and Advertising and this post....
Couple of thoughts....
1) At this stage of things, probably PR is even MORE important than advertising...
2) Mercata had a full page ad Sunday in the Seattle Times...(nice clean, clear ad)...
don't know how many other newspapers it was in...would be interesting to know...
3) Re your post...I was curious about TRUSTe...and the number of 'hits' they had...
who they are, and why, etc....
Looked them up, and find what companies are corporate advisors, corporate sponsors, corporate licensees, etc.....
DIDN'T see GNET there....Wonder WHY?
truste.org
These were the Top 10 listed from this list.....note the nearly 2:1 impressions from #2....
Would be interested to hear thoughts on this...
KLP
Nielsen//NetRatings: Top 25 Advertisers
Month of September 1999
Top advertisers, ranked by banner impressions, are based on data
from BannerTrack(SM), Nielsen//NetRatings' syndicated advertising
research report. An impression is counted each time an ad banner is
fully loaded onto a user's screen.
Advertiser(a) Impressions (000) Reach %
1. TRUSTe 944,966 25.5
2. Microsoft 466,205 43.8
3. Amazon 273,170 43.9
4. Yahoo! 215,655 29.9
5. America Online 145,670 32.1
6. Next Card (NASDAQ: NXCD) 140,179 23.7
7. Netscape (NYSE: AOL) 134,719 27.6
8. SexTracker 104,925 8.6
9. AT&T 104,437 23.7
10. CDNOW (NASDAQ: CDNW) 102,622 26.7 |
