InfoSpace (INSP): Where GNET went! Message Board

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : InfoSpace (INSP): Where GNET went!

INSP 124.41

-2.3%

Nov 28 9:30 AM EST

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next

To: BillT who wrote (12793)	10/12/1999 6:47:00 PM
From: RTev	Read Replies (1) of 28311

OT re advertising: Hershey Chocolate was the only major company in the U.S. that did not advertise and still had a major consumer share of the market. It's still possible to do that, but probably not on the web. Here's an example of an early-Hershey-like strategy: If I mention gourmet coffee or latte, what's the name you think of? There'd probably be several names, but the most cited name would probably be that of a company that does very little advertising: Starbucks. They don't do TV. They do only a few print ads. They put up only a few billboards. They don't pay for product placement on TV or in movies. Despite that, their name has permeated the country, even in places where they don't have stores. It's mentioned often on TV and has even been featured in a few movies. It's a unique example, and probably not something that could be applied to web properties. But it does show that even today, it is possible for a product or business to be built without significant advertising.

Report TOU Violation

Share This Post

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next