Novell (NOVL) dirt cheap, good buy? Message Board

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Technology Stocks : Novell (NOVL) dirt cheap, good buy?

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To: PJ Strifas who wrote (28561)	10/12/1999 7:12:00 PM
From: Roads End	Read Replies (1) of 42771

PJ..Thanks, I know what both you and Toy are getting at. I'm just not convinced your way is the best way for NDS to obtain critical mass. << 1) Give it away 2) Spend a Billion Dollars to let every living soul on Earth hear/see and use NDS until it's a household name. >> 1. Just because it is free doesn't change its utility. I can have a free spreadsheet application but I choose to buy one. Why would anyone pay Red Hat for Linux? 2. Spend a billion advertising to make NDS a household name. Why? Does the fourth grade elementary teacher care about NDS or Active Directory? Do the students? How about users of AOL's Instant Communicator? No. I hope we choose a marketing director smarter than that. I agree with the approaches ES has taken, eg Whitman Hart. Will critical mass be achieved that way? Maybe, maybe not, but it is a strategy and that can work. Steve

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