Cabletron Systems (NYSE:CS) today announced a powerful initiative with one of the world's largest international passenger airlines, British Airways, to provide 6.4 million business travelers with e-business communications guides on long-haul flights around the world.
This strategic partnership utilizes Cabletron's e-business expertise to inform British Airways passengers of the exciting electronic business communications revolution. In addition, by providing knowledgeable advice, Cabletron aim to guide passengers to utilize leading-edge technology to achieve their personal and business goals, irrespective of global location.
Piyush Patel, CEO, Cabletron, explains, "As we move into the next millennium there will be many changes in the way we communicate. These changes will affect both the personal and professional aspects of our lives. Through these e-business guides, Cabletron aims to voice the key opportunities e-commerce can offer and provide practical steps on how to take advantage of this electronic age."
Located in the back of each seat in both Club World and World Traveler sections of British Airways passenger flights, the e-business guides will showcase the need for immediate and accurate information in today's converged world. "We are extremely excited about this joint marketing venture with Cabletron Systems. British Airways is continually striving to enrich our passengers' journey time. By providing Cabletron's informative e-business guides, we are ensuring that technology development and business requirements unite to positively impact the lives of our customers." said Rick Wills, managing director, British Airways Enterprises.
Commencing October, long-haul passengers can expect to see Cabletron's e-business guides on each British Airways international flight. In addition, British Airways customers can request a full e-business solution booklet by accessing cabletron.com. |
