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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 220.66

+1.6%

Nov 21 3:59 PM EST

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To: Bill Harmond who wrote (80422)	10/13/1999 9:38:00 AM
From: Wizard	Read Replies (1) of 164684

Hi William, I have a vague question for ya given your experience in advertising. Doubleclick says big advertisers like a Ford will likely divide their internet advertising spending pie in the following way: 1/3 big-reach sites like YHOO and AOL 1/3 specialty sites (for Ford, specialty auto websites) 1/3 'network-based' like DCLK (for 'run of network' advertising based on a quick analysis of who might be interested in a Ford ad) Any thoughts on this 1/3, 1/3, 1/3? ---------- By the way, did you see the stats TK put up at the YHOO lunch: Current ad spending per household: Newspapers $738 Broadcast TV $395 Radio $149 Internet $30 Looks like there is some upside, huh?

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