(BSNS WIRE) Web Wheel of Fortune Revolutionizes Euro Trade
Web Wheel of Fortune Revolutionizes Euro Trade
Business Editors
CHATSWORTH, Calif.--(BUSINESS WIRE)--Oct. 14, 1999--A pioneering,
Internet-based trading post launches today that is set to
revolutionize the way business is traded online.
The most advanced system currently around, and the first of its
kind in Europe, the United Kingdom-based Hyporium(TM) Trading Hub
allows buyers to visit IT resellers' Web 'stores' online, input their
requirements and obtain immediate, real time price and availability
quotes.
Not only will Hyporium(TM) help distributors and resellers under
threat from direct selling by manufacturers, it will also play a major
role in the government's objective to make the United Kingdom the
premier e-commerce location by 2002.
Although Hyporium(TM) is currently set up to service the IT
channel, where it will allow IT traders to capitalize on the expected
350 billion pounds' worth of IT sales in Europe by 2002, the
trademarked concept is easily transferable to other industry sectors.
Manufacturers currently signed up to Hyporium(TM) include Compaq,
IBM, Oracle, Novell and 3Com. Distributors include C2000,
Computacenter, Logitek, WestCoast, Unipalm and InterQuad.
These companies will benefit from Hyporium's(TM) amazing
cost-cutting potential -- while traditional business-to-business
transactions currently cost around 50 pounds each, using Hyporium(TM)
cuts this figure right down to 5 pounds.
This is possible because, unlike in the traditional channel, the
reseller, distributors and manufacturers are all online
simultaneously, thus allowing immediate interaction between them and
cutting out the need for lengthy and numerous telephone conversations
in order to reach the conclusion of a deal.
Hyporium(TM) is the brainchild of Hyperchannel Ltd., which
specializes in creating dynamic channels for new and emerging
Internet-based technologies, and is an affiliated company of MRV
Communications Inc.
About MRV Communications Inc.
MRV Communications is a world class leader in optical access. Its
products integrate fiber-optic transmission, switching, routing and
remote access to enhance the performance of enterprise and carriers'
networks. MRV's fiber-optic transmission components send Broadband
Internet, voice, cable, and cellular telephony to carriers and access
networks.
Through its NBase-Xyplex brand, the company provides network
enhancement solutions that accelerate the deployment and improve the
performance of complex data networks. For more information, visit MRV
at www.mrv.com.
Note to Editors: MRV and its logos are registered trademarks of
MRV Communications Inc. All other names may be trademarks, service
marks or registered trademarks of their respective vendors.
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CONTACT: MRV Communications Inc.
Diana Hayden, 818/886-6782 (Investor Relations)
KEYWORD: CALIFORNIA INTERNATIONAL EUROPE
INDUSTRY KEYWORD: INTERNET E-COMMERCE NETWORKS TELECOMMUNICATIONS
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