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Technology Stocks : Vidikron Technologies Group (VIDIC)

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To: Volcano888 who wrote (354)4/9/1997 10:29:00 AM
From: Greg Werlinich   of 782
 
Bill -

No need to apologize. It is important to remember that the company needs to effectively stagger the rollout of the product so that they can meet demand. It would be very embarrassing, and damaging, to the company to not be able to deliver enough product to meet sales. This way, they can seed the market while they build their production, so that when the national rollout happens, they can deliver the product.

The local specialty retailers are an excellent channel for early distribution because they are used to selling high-end goods, whereas the big retailers are used to pushing huge volumes of lower cost goods. That is a very different sale to a very different customer.

Anyway, I hope this helps.

Greg
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