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Non-Tech : E*Trade (NYSE:ET)

ET 16.56

+0.9%

Dec 12 9:30 AM EST

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To: Tom_ who wrote (8918)	10/14/1999 4:24:00 PM
From: Spytrdr	Read Replies (2) of 13953

not all of the 6.3 million Schwab accounts are ONLINE TRADING accounts. the portion that trades online is ONLY 3 million out of those 6.3. so the comparison of total accounts with EGRP should be: SCH: 3.0 MM EGRP: 1.6 MM what's more, account acquisition is ACCELERATING RAPIDLY at ETrade, while declining at Schwab. 25% of ALL online trading accounts being opened go to ETrade. besides, even if ETrade at this point has less customer assets, ETrade's customers are much much more active than Schwab's. read this paragraph in the SCH press release: "Customers continue to respond to our online service by making more and more use of this channel," Mr. Pottruck continued. "At month-end September 1999, WE HAD JUST UNDER 3.0 MILLION ACTIVE ONLINE ACCOUNTS with $263.6 billion in assets, up 50% and 102%, respectively, from September 1998. Online trades accounted for 67% of all customer trades during the third quarter."

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