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Non-Tech : E*Trade (NYSE:ET)
ET 16.41-0.3%3:59 PM EST

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To: Lizzie Tudor who wrote (8923)10/14/1999 8:10:00 PM
From: Tom_  Read Replies (1) of 13953
 
Re EGRP's pricing structure...

Hi Lizzie! (When did that happen; is it a Cate Blanchette thing?)

Me: Perhaps more to the point, EGRP customers don't seem to be generating much more commission income than SCH customers

You: Sure but the pricing structure accounts for this, right? EGRP commissions are already rock-bottom, eventually SCH will have to follow suit.


I take your point, but I'm not so sure EGRP is rock-bottom. It's still $15 limit/$20 market vs SCH's $30. You have to do 30 trades a quarter to get to $10/15 and 75 trades to get to $5/10.

I suspect those average SCH and EGRP customers, who pay $60 per quarter in commissions, are 2 trades in three months for the schwabbie and 3 (or 4) for the groupie. Hardly a "much much more active" situation.

You are IMO absolutely right about a healthy SCH benefiting EGRP. SCH and EGRP seem to me to move more or less in tandem; which was what generated my curiosity about the quarter's numbers in the first place. Why hold both of them, I asked myself. How about holding one and diversifying into another sector.

Best wishes,
Tom
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