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Non-Tech : E*Trade (NYSE:ET)

ET 16.41

-0.3%

3:59 PM EST

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To: Tom_ who wrote (8925)	10/14/1999 11:02:00 PM
From: ecommerceman	Read Replies (1) of 13953

Tom--Thanks for doing the comparison research on EGRP and SCH; interesting stuff. Also, welcome to the thread--I don't recall you here before, but we can always use more thoughtful posters. Two things that seemed to be to EGRP's advantage that you didn't note: average cost of new customer acquisition (ETrade's was less than $200, if you figured it the most advantageous way; an astonishing drop from a few months ago); ETrade says that they're now receiving 25% of all of new OLB customers, also astonishing considering how many OLBs there are.

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