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Non-Tech : Zany Brainy
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To: gamesmistress who wrote (235)10/15/1999 11:45:00 AM
From: HVN  Read Replies (1) of 485
 
What everyone here appears to ignore is that in the 'edutainment' space, these guys have a strong foothold and presence, espcially with Parents. I'm not a parent, but every parent I mention ZANY to says ,"Oh! I LOVE that place' - and that's about a kids store. Most importantly, I see their website as a "Community site" and then a site to sell stuff - ToysRus and ETOYS can't even THINK of competing here. ZANY is high margin, exclusive toys - that's nice! Given how flush with cash the general populace is, I can see them do nicely in 4Q99.
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