F-22 Pro.
F-22 Raptor unveiled today on all national TV (CNN, ABC, CBS, NBC) networks (6:00 PM PDST) tonight. TMSR hopefully will capitalize on this once in a lifetime priceless free advertising.
We agree with your thoughts on the TMSR 'signature' metal embossed plate, in addition, to concerns regarding some of their packaging and advertising, in general.
TMSR should maintain a minimal presence, at the very least, with quarterly ads in the few major gaming pubs (US and Europe) in addition to compelling multimedia-based (java, sound, etc.) cross merchandising ads on each of the few major online gaming sites and online gaming publishers..
We sense TMSR's financial management exceeds their marketing management. Hopefully, we will see evidence of a change soon.
Lastly, CH is winning many Editor's Choice Awards with its Force-Feedback stick, the latet being the May issue of PC Gamer. Our opinion, big deal. TMSR, very shrewdly did two things. 1) waited for CH to make a huge capital investment in manufacturing, tooling, molds, advertising, launch, etc. 2) is building from everything learned from point 1) and is launching into force feedback with a driving wheel, which is the only gaming peripheral, at this point in time, which makes any sense (cents?/shareholder value) to provide f-f for. Period.
This is going to be TMSR's earnings surprise for fiscal 1997, again, in our opinion. |
