WDC/Sandisk Corporation Message Board

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Technology Stocks : WDC/Sandisk Corporation

WDC 139.09

-0.8%

Nov 21 9:30 AM EST

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To: John Stichnoth who wrote (7726)	10/17/1999 8:29:00 AM
From: Ausdauer	Read Replies (3) of 60323

John, Thanks for following up with some information on the Memory Stick. There has been an incredible effort by Sony to promote this product and I am certain they have already spent millions of dollars with the promotion. Also, the development costs must be substantial given the fact that they are bringing forth this standard independently and the only direct interfaces to date are via Sony products. The question I have is what solution does the Memory Stick offer that is not already possible with current technology (CompactFlash or the SD card)? And if you were a digital camera OEM would you completely abandon CompactFlash and use the Memory Stick to "distinguish" yourself from the rest of the pack? I think "extinquish" may be more fitting. As one reviewer in your post commented... yougeek.com Memory Stick seems like a good idea in some ways, especially if it can weave its way into a range of consumer devices. Does anyone want another interface? Not really. That is the trouble with Memory Stick. To make something like this work, you need to get PC makers, consumer electronics makers, and digital camera manufacturers together to make one technology win out. Why can't we stick with PCMCIA flash memory? The slots are already in laptops. Let's get them in PCs and my stereo and DVD player and I'd be happy. The only advantage I see over CompactFlash currently is the fact that it can be fitted with a floppy adapter. The same will be true of MMC and, I expect, the SecureDigital card. Ausdauer SanDisk...See the Big Picture

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